The Super Bowl & egrave; one of the most important American sporting events important. Every year, many large companies decide to invest in advertising; broadcast during this sporting event that has a huge following. Among these are also several car manufacturers who, for the occasion, create very particular commercials in which famous actors often participate. Let's see some of the commercials among those that are already; been put online. (we will update the article if new ones arrive)
BMW
BMW brings to the Super Bowl a commercial starring Arnold Schwarzenegger and Salma Hayek as the Greek god Zeus and the goddess Hera as they take leave of Mount Olympus for a quiet life in Palm Springs, California. But for Zeus the pension is; boring and then Hera decides to give him a new electric BMW iX.
The commercial ends with the happy couple aboard the new BMW iX to the beat of & quot; Electric Avenue & quot; by Eddy Grant, while Zeus uses his electricity to turn green at traffic lights. A spot, therefore, to advertise the new electric models of the German car manufacturer.
GENERAL MOTORS
The American brand for the Super Bowl has decided to focus on Austin Powers , re-proposing Doctor Male for his advertising. The manufacturer has shared several teasers (we propose a couple) of the advertisement; that will transmit & agrave; during the sporting event that portend something really funny.
At the end of each teaser the words & quot; Everybody in & quot; appear. with the first two letters in blue. This is a clear reference to the electrification of the American car manufacturer.
KIAFor her commercial, Kia has chosen as the protagonist & quot; Robo Dog & quot; , a robotic puppy dog. It is exhibited in a shop where & egrave; for sale and & egrave; sad as he would like to find a master and be loved like a real dog. But after noticing a person loading his Kia EV6, the robot dog decides to follow him and flee the store.
Thus, a chase full of obstacles for the cute mechanical puppy starts. Eventually Robo Dog attempts to jump into the car, parked with the roof open, from a roof of a building, but right in the middle of the jump his battery runs out …. The puppy is rescued by the ; man who thanks to the possibility of the EV6 to be able to power external electrical devices, recharges the battery of the mechanical animal.
Robo Dog can therefore starting his new life alongside his new owner, obviously aboard Kia's electric car.
NISSAN
If the Kia commercial is on the sentimental genre, that of Nissan & egrave; completely different. Among the protagonists we have Eugene Levy, Catherine O & # 39; Hara, Brie Larson, Danai Gurira and Dave Bautista. At the beginning we have Brie Larson who arrives aboard the sporty Nissan Z who passes, or rather throws, the keys to Eugene Levy who at the beginning has difficulty; to use the manual gearbox of the car. On the way, she also meets Catherine O & # 39; Hara aboard the electric Nissan Ariya.
But in the end, Eugene Levy manages to take the sports measures and shows himself to Danai Gurira and Dave Bautista. The scene then changes completely and we find ourselves inside a real action film in which Levy, in “ version '' with long hair, he performs real stunts with his Nissan Z.
POLESTAR
Polestar will be present for the first time at the Super Bowl with one of his commercials. It will be broadcast an advertisement of 30 seconds in which the protagonist will be & agrave; of her the of her Polestar 2 of her In the spot, Polestar will remain; faithful to her identity; with a graphically and visually very simple movie.
The manufacturer has not yet fully shared the advertisement; but he only released a first video teaser.
TOYOTA
There will be; also Toyota . The Japanese manufacturer has decided to offer two spots . The first focuses on Brian and Robin McKeever, brothers and Paralympic athletes. An advertisement which aims to emphasize the concept of never giving up.
The second spot, on the other hand, sees the Toyota Tundra pickup as its protagonist, driving more and more; people including well-known actor Tommy Lee Jones. For the moment, this spot is not; still fully published but only some teaser videos are available (we report one) that anticipate a part of it.
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