Published 7 June 2021 at 15.01
Media. Aftonbladet is now putting pressure on the companies that advertise on the competitor Stop the Press.
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Stoppa Pressarna has received a lot of attention for its revelations about, among others, C-top Fredrick Federley's pedophile boyfriend and the cocaine attack on Fredrik Reinfeldt's son Erik.
This weekend, Aftonbladet launched a campaign against Stoppa Pressarna which seems to be about getting the site shut down by suggesting that it violates the law.
Now Aftonbladet has also published an article about Stop the Press' advertisers, and it appears that Aftonbladet has contacted the companies to put pressure on them.
Among other things, the left-wing newspaper has persuaded Willys to remove its ads from Stoppa Pressarna.
“It is of course important to us that our brand is not seen in contexts that can be perceived as unserious “, Willy's communications manager Johanna Eurén writes in an email to Aftonbladet.