Volkswagen Group will start a new project. to sell its Chinese-made electric cars in Europe. In particular, the German Group has decided that the new Cupra Tavascan will be available in the first place. produced within its Anhui factory which is the largest factory in China. operated by a joint venture with the Chinese automaker JAC.
The Anhui site is a globally owned and operated site. destined to become an important hub for the production of electric cars of the Volkswagen Group born on the MEB platform. The Volkswagen Group thus joins the list of brands such as BMW and Tesla that build vehicles in China and then also market them in the Old Continent.
For the Volkswagen Group, the factory is surrounded by Anhui has the right technology and the right ability to do it. production to be able to achieve the electric model of Cupra. This news comes at a time when the Volkswagen Group is defining its new five-year plan, the first with new CEO Oliver Blume at the helm. Apparently, the German group is working to rationalize production within its factories. Furthermore, it seems that it was decided to "extend life" to the MEB platform, through a technical update, delaying the debut of the new SSP platform.
For the time being, it looks like it will be. only the Cupra Tavascan to be produced in China and then sold in Europe. China is becoming more and more; important for the European automotive market. According to a recent PwC report, up to 800,000 Chinese-made cars could be sold in Europe by 2025. We're not just talking about cars from Chinese brands but also cars from Western manufacturers.
DEBUT IN 2024
Cupra's new electric SUV was presented for the first time as a concept car at the Frankfurt Motor Show in 2019. A couple of years older; the confirmation arrived later that the concept would then become a production model which would, however, arrive on the market only in 2024. This model will obviously always be based on the MEB platform and will be; closely related to the Volkswagen ID.4 and the Skoda Enyaq iV. However, as per Cupra tradition, it will be characterized by; for a very personal design, with a sporty look.
It will be a question of; of the second Cupra model based on the MEB platform after the Born that we just recently got to try.
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