Sony is going in the future, and only focus on the release of ‘premium’ smartphones: the company is considering to stop with cheap models. During the Consumer Electronics Show announced Sony all the high-endtoestel Xperia Z,
Against Cnet dropped Stephen Sneeden, Sony product marketing manager does, know that the company is ready to only high-endtoestellen to offer’. According to the ceo is the user experience with smartphones in the budgetreeks not good enough. However, Sony in addition to the high-endsegment of the mid-market to operate. Features that appear for high-end smartphones are also in midrange smartphones stopped, so that, despite lesser hardware, there is still an equivalent user experience arises, says Sneeden.
Sony has after the stop of the joint-venture with Ericsson several budgetmodellen on the market. This will include the Xperia devices U, J, E, Tipo, Ray, and Go. It is likely that such models will no longer be released. Recently came Sony with the new Xperia Z, a high-endmodel with 5″screen, Qualcomms Snapdragon 4 Pro soc and a 1080p screen.