Apple would have to contend with increased production costs for the new iPad, but it has the prices compared to the iPad 2 is not increased. Therefore, it appears that the manufacturer per sold tablet a lower profit margin.
According to iSuppli, a market researcher who, among other things, deals with the disassembly of devices, cost a iPad of the third generation with 16GB storage and wi-fi – the cheapest model – about 316 dollars to produce. A comparable iPad 2 has about 245 dollars to production costs. Apple to sell new iPads for the same price as the models of the second generation, already is the iPad 2 100 bucks cheaper after the introduction of the new model. Therefore, it appears that Apple by selling new iPad less makes a profit, even if the cost for software development and marketing is not included in the calculation.
Also the other versions of the new iPad costs more to produce. The versions with 3g support are, according to iSuppli, about $ 80 cheaper to make than the new iPads that are on the 4g network technology lte. The increased costs are mainly due to the screen with 2048×1536 pixels on a significantly higher resolution than its predecessor. Also, there is a more expensive battery built-in and is the built-in A5X soc is slightly more expensive than its predecessor.
It is likely that Samsung is the largest cost for Apple to produce the new iPad. So does the Korean manufacturer, the screen, the soc and in some cases also the memory. Also, there are suspicions that the Samsung battery produces. This would help the company to about half of the material costs for the new iPad at Apple in charge.
