It is called smart shop-in-shop and it is a smart shop-in-shop. the new point of contact between digital and real for the sales of smart #1 and all the electric models that will follow. In Brescia it is; The first store has been inaugurated, but there will be a total of 31 in Italy shop-in-shops where you can see the new car, arriving in 2023, and where you can find it; speak to agents for any advice.
The smart shop-in-shops will be located inside Mercedes dealershipsand will serve to meet the contact needs with the product that could occur during the digital purchasing process.
If, on the one hand, smart has fully embraced digitization and is now able to do so. It is possible to buy smart #1 online, on the other hand the first results of this process (already started in Germany for example) have shown that 80% of those who buy still want, at a certain point in the process, to go at the dealership to touch the car and/or carry out a test drive. Furthermore, physical presence is also a necessary requirement for any exchange operations and for the final delivery of the car.
The "marketplace" not only becomes the place to pre-order or order the car, but then follows the entire life of the car itself for the part of accessories or for services. Among these we cite for example the warranty extension, which can be purchased with a click, or the wallbox for home recharging proposed by smart's partner (ABB).
During the inauguration event of this new formula that cuts everything that can be done from the purchasing process; be done comfortably at home, bureaucracy and contracts included, is a must. the partnership between smart and Mercedes was also confirmed and continues on two fronts.
The first is; the one related to the "old" smart ForTwo, in production until 2024 and under the responsibility of Mercedes. The second concerns assistance for customers of the new smarts, from #1 onwards.
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Despite the brand fruit of the joint venture with the East (the car is produced in China) is relatively young, in fact, smart can; rely on the experience in the electric sector acquired by the Mercedes network, as well as take advantage of the whole system relating to workshops, technical assistance and spare parts logistics of the German group.
Training is essential. already started and will soon start; a specific process dedicated to smart #1, as well as; to educate the entire network on issues closely related to this model and ensure the professionalism of the team. and safety during ordinary and extraordinary maintenance operations.
On the subject of maintenance, smart #1 includes all coupons and spare parts, even consumablessuch as wiper blades, for the first three years after purchase. In this way, the cost of use is zeroed and it is; clear from the start, thus ensuring users the absence of expenses in the aforementioned period. The guarantee then adds to the 3 years "total body" 8 years for the entire electrical part.
The other advantage of the creation of a digital and unique shopping experience throughout Italy is; that of prices: smart #1 will be; available everywhere with the same price in our country, to the advantage of transparency. Promotions will then be applied simultaneously throughout the network and will be immediately visible online.
The announcement event is then called. It was an opportunity to meet the sales managers and managers of smart dealership associations in Italy and Europe. Inevitable, therefore, the questions on the reasons for the postponement given that the release of smart #1 was initially scheduled for this spring.
The reason for the delays concerns, on the one hand, the absence of production during 2022, caused by the well-known semiconductor problems and the repeated lockdowns in China which have made the production plants unusable. These problems have now been resolved: in February, production was completed. fully operational and is continuing in March as well.
Once the "technical" problems have been solved, however, there is to deal with those relating to numbers: smart #1 is experiencing great success in China, and it is; this is why it is; chosen to postpone the launch by a few months, also to avoid problems such as those in Germany (where it has already been sold). The Germans have in fact collected around 1,500 orders, but only half of them have been sold. of these they saw fast delivery times, and the other owners found themselves waiting.
Now that production is underway, when fully operational, however, smart can; proceed with its initial plan which provides for a logistics that reads the user's configuration and draws, in order, from the Italian warehouse, from the European one or from the units; travelling, arriving in the latter case at a maximum waiting time of 90 days. The summer of 2023 is here. then confirmed as the new release date: today you can; start placing the pre-order (refundable) and this will guarantee the payment. a privileged place in the queue. At the time of the summer opening of orders, it will be possible to take orders. formalize the purchase and the configuration, then waiting for the delivery.
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