The new Lancia relaunch plan starts from the dealerships who will adopt the new new Corporate Identity strong> of the manufacturer which includes, among other things, a new logo, a new lettering of the brand and more modern environments; refined. The first Lancia showroom with the new Corporate Identity is; was inaugurated in Milan.
The renewal of the dealerships will continue in the future. during the second quarter of 2023, in other cities; Italian companies with the aim of involving at least 50% of the national network by the end of the year, to reach 100% by the second quarter of 2024. to get to conclude the renovation of its showrooms before the debut of the new generation of Lancia Ypsilon.
Abroad, the implementation of the new Corpora Identity will start immediately. in the first quarter of 2024 and will end at the end of the year. within the middle of the year of the same year, involving about 70 points of sale, plus; of 60 cities; European, combined with the premium brand stores of Stellantis.
THE NEW SHOWROOMS 
The Italian brand says that it intends to offer its customers a premium experience within its showrooms, focusing on Italian elegance. The points of sale will be characterized by a dark-colored external façade, with the new Lancia wording placed at the top in a clearly visible position.
The rooms will be more welcoming. refined in line with the will – to offer interiors characterized by the presence of quality upholstery in new cars. Inside the showrooms, customers will also be able to find the new areas used for the delivery of the purchased car and for After Sales, always in perfect coherence with the principle of welcoming the customer in a refined atmosphere.
NEW LANCIA YPSILON 
In 2024 it will finally arrive the first model of Lancia's new relaunch strategy. It will be about of the new generation of the Ypsilon which will be; also proposed in a 100% electric version, in line with the electrification objectives of the Italian car manufacturer.
The Ypsilon will be; the first of a range of cars that the brand will launch; in the next years. As already we know, in 2026 it will arrive; the new Lancia flagship. It will be electric and many identify it as the new Aurelia. 2028, on the other hand, will be; a very important year given that he will be back; the Delta which will be; always proposed with a 100% electric powertrain.
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