2022 is drawing to a close and Mercedes Italia took a picture of the trend of the year. For the German car manufacturer, 2022 brings out the results of the new luxury strategy, with strong growth in the Top End Luxury range, thanks to the strong profitability; and the decisive appeal of the three reference brands: Mercedes-AMG, Mercedes-Maybach and Classe G.
2022 IN NUMBERS 
Mercedes Italia announces that, numbers in hand, it aims to close the year at 44,000 cars sold at to which must be added the 4,800 Smarts. The small electric city car; (waiting for the new SUV model) continues to please and is among the most popular battery-powered cars; sold in our country. To highlight the record result of Mercedes-AMG in Italy with 2,200 units; sales, equal to an increase of 20% compared to 2021.
Well done Mercedes-Maybach, the most important brand in the world. exclusive to the Mercedes Group, which grows by 170%, with over 41 cars registered in 2022. As for the G-Class, 450 units have been sold.
An overall result to which Mercedes Italia looks positively, in the light of three main elements: profitable growth, confirmation of the effectiveness of the new strategy, especially in the most important part; high in the market, and a growing market share in the XEv segment which, with 18.5%, sees its cars with the plug in first place in the comparison among premium German brands.
The automaker German also recalls 3 important launches of 2022: the new SL AMG, the new generation of the GLC and the restyling of Class A and B. In the electric segment, the manufacturer recalls that the EQE, also in the SUV version, and the EQS SUV have arrived.
The brand then wanted to highlight the good performance in 2022 also of Mercedes Vans, with 9,000 registered vehicles and a portfolio of requests which, due to a limited availability limited product, you will go; to satisfy in 2023. The After Sales sector is also doing very well, which has always been fundamental in guaranteeing the loyalty of Stella customers, which recorded 800,000 visits to the workshop in 2022, 500,000 cars serviced and 43,000 service contracts entered into. Radek Jelinek, President and CEO of Mercedes Italia, said commented:
Our product portfolio is refocusing towards what is – by choice its reference range. We are reinterpreting the three market segments in which we are present – Top End Luxury, Core Luxury and Entry Luxury – while ensuring a more competitive business. efficient margins for our sales network and a higher value offer for our customers, both in the private and professional channels. The first feedback rewards this strategy which is proving to be effective, appreciated and consistent with our brands.
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