Why Apple's keynote videos always look so slick

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These are the movie tricks Apple uses

In the video ‘The Filmmaking Behind Apple’s Keynote Events’ filmmaker Adam Grasso explains how Apple's event videos are made. They are of course produced to perfection and the employees may have had to give their talk a hundred times, while the story still has to come out spontaneously. Since the pandemic broke out two years ago, Apple has started making these videos as an alternative to the live events with clapping audiences. The result is a presentation in which nothing can go wrong: every demo has been extensively practiced until everything goes perfectly. But Apple also tries to make it as beautiful as possible with regard to the film technology, so that some viewers sometimes ask the question: is that green inner garden real or is someone in front of a green screen?

Grasso talks about the depth setting of the camera, so that both the foreground and background are extremely sharp. And thanks to HDR, there are no dark zones, but you see sufficient detail everywhere. And then there are the special ways of cutting and blending the images. Apple uses tricks that you could also apply.

Below you can see the complete keynote video again, in which you hopefully see all the clever techniques put into practice. Or read our recap of WWDC 2022!