Mercedes, the future? more and more? ?luxury?

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To thrive you need to aim high: Mercedes confirmed this at the event organized on the Côte d'Azur to announce the latest updates of its strategic plan, providing details on its short and medium-term moves and clearly outlining the way forward. In fact, the Stuttgart giant intends to further increase its product portfolio and give a robust acceleration to the path that leads to mobility; completely electric, but keeping an eye on the balance sheet: for this reason aims at segments capable of ensuring profitability; equally & ldquo; luxury & rdquo; .

TARGETED BUT IMPORTANT INVESTMENTS

Before the profit, investments will direct the path: Mercedes has formalized that more than 75% of its future budget will be; precisely dedicated to the development of products for the largest market segments; profitable . L & rsquo; goal & egrave; to increase the sales share of high-end vehicles by around 60% by 2026 (compared to the pre-Covid data of 2019), accompanying everything with a simultaneous increase in quality. Underlined in red, for the future, the target of the operating margin of approximately 14% by the half & agrave; of the decade in favorable market conditions.

HIGH AND GREEN RANGE

Attention to finances and luxury does not overshadow sensitivity; towards the environmental cause. Suffice it to say that Mercedes has set the complete switch to electric by 2030 with the goal of becoming & ldquo; carbon neutral & rdquo; by 2039. & ldquo; What & egrave; has always been the centerpiece of our brand & egrave; now also the focus of our strategy & ndash; assures states Ola K & auml; llenius, chairman of the board of Mercedes-Benz Group AG -: the luxury segment. We are further refining the focus of our business model and product portfolio to be able to maximize Mercedes' potential even under difficult conditions. At the heart of this is our goal to build the best cars desires of the world & quot ;.

THE OFFER FOLLOWS THE DEMAND (LUXURY)

But the choice of marrying luxury is not; disconnected from reality. In fact, the growing demand from customers in this sector follows. In 2021, the Mercedes S-Class recorded an increase of 40%, so & igrave; as new records were set by Mercedes-AMG and Mercedes-Maybach. A clear indication of how to reshape your product portfolio in the future, sacrificing, as already done; ventilated, the segments more & ugrave; popular that with the costs of electrification no longer guarantee; marginality necessary.

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