The chip crisis has heavily affected the auto market in recent months . Manufacturers who were trying to recover from the effects of the pandemic were forced to revise production plans due to a lack of car components. The lower production and therefore also the lower sales, have also changed different market equilibriums . As Automotive News Europe reports, Mercedes has lost the & quot; crown & quot; of premium brand more & ugrave; sold to the world.
Indeed, for the first time in 5 years, BMW overtook Mercedes in sales. More in detail, the Munich-based manufacturer sold 2.2 million cars in 2021. Mercedes, on the other hand, is & egrave; & quot; stop & quot; to 2.05 million. It is worth noting that the numbers relate to BMW and Mercedes as individual car manufacturers. In fact, the cars of the brands of the respective Groups were not included in the count. So, MINI and Rolls-Royce for BMW and smart and Daimler Trucks for Mercedes.
The main reason for the & quot; overtaking & quot; of the house in Munich & egrave; precisely the chip crisis. In fact, Mercedes says that 2021 sales fell by 5% overall. In the last quarter alone volumes fell by 25% due to the problem of component supply.
Car manufacturers have given priority; to the production of vehicles with higher margins; elevated during this difficult period and Mercedes said deliveries increased significantly for the S-Class (40%) and high-end vehicles from Maybach (51%) and Mercedes-AMG (17%). Mercedes said it has received 16,370 orders for its EQS all-electric luxury sedan.
And speaking of 2022, Mercedes says that the impact of the semiconductor supply problem
strong> will continue & agrave; also in the next quarters both in terms of production and in terms of sales. A year which, therefore, will be; still complicated and full of unknowns. Over the next few months we will see how it goes; and if the chip crisis subsides allowing car manufacturers to make up for lost ground in 2021.
For analysis, if supplies were to return to normal, it would be possible to see a & quot; rebound & quot; with a strong increase in production and therefore in deliveries.
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