Ford partners with Google to showcase its F-150 Lightning electric pickup , unveiled this spring and the subject of a pre-order campaign that already has; exceeded 160,000 units, in reality augmented: the name of the initiative is called Strike Anywhere – which is after all a little the & quot; motto & quot; even the lightning itself. In concrete terms, the initiative works like several others we have seen in the past: you point the smartphone camera at the point where you want to show the virtual model of the pickup and the software places it.
You need a compatible device, Android or iOS : it should be enough to do a search on Google, alternatively you can & ograve; frame the QR code that appears on the official page of the initiative that you find by following the SOURCE link. We report for & ograve; that we did some testing and couldn't get it to work, despite the devices being compatible with APIs like ARKit and ARCore. The pickup is for now only available in the US, so this could be a cause; however in the announcement there are no indications of geographical or other restrictions.
As you can see from the image below, someone to make it work is there. succeeded. The app not only shows the vehicle in the “ car park under the house '' (or on the desk, if desired), but allows you to customize colors, fittings, accessories and wheels , to get a better idea; specifies what your ideal configuration might be. There are also several additional tabs that tell some of the features and functionalities; more important.
Ready to make Lightning strike? Explore the F-150 Lightning & trade; in real time, right in your space with Strike Anywhere, an immersive AR and 3D experience.
& mdash; Ford Motor Company (@Ford) November 9, 2021
Experience, explains Ford, is designed both for those who have made a pre-order (a symbolic and refundable advance of 100 dollars is required), and for potential buyers, and for simple enthusiasts who want to know the vehicle more; close. The pickup category represents a rather important slice of the automotive market in the United States , and & egrave; fundamental to conquer for the abandonment of fossil fuels. F-150 & egrave; one of the most popular pickups iconic and popular in the industry – “ America & # 39; s Truck '', as it is often nicknamed.
According to the latest estimates, around 80% of customers who have placed a pre-order for F- 150 Lightning has never owned an electric vehicle before; and a Google search in collaboration with Ipsos says that 58% of Americans who are considering buying a new car within the next six months consider it a 100% electric or at least hybrid vehicle.
range pi? little? Samsung Galaxy S21, on offer today from Smarterstore for 685 euros or from Unieuro for 729 euros .