The Nissan Borsoi dealership (present in Veneto in the provinces of Treviso and Venice) is & egrave; awarded the prestigious Nissan Italia Award , an award that is recognized to the partners of the Japanese car manufacturer who have distinguished themselves for their results in the last year. This award is part of a global competition involving around 4,000 Nissan dealers worldwide. Of these, only 4% win, equal to 160 dealerships globally, of which only 3 in Italy.
The president and CEO of Nissan Italia attended the award ceremony, in which HDMotori was present. Marco Toro who, delivering the prize to the owner of the dealership Marisa Buriolla and to the managing director Renato Borsoi , commented:
Borsoi & egrave; for over thirty years a reliable Nissan partner, which is always distinguished for the quality & agrave; of the results. L & rsquo; last year & egrave; was that of the generational change at the top of the dealership and seeing it crowned with this prize d & agrave; the sense of continuity and excellent future prospects. I am sure that the Borsoi team will know; better interpret the challenges that await us and seize the opportunities; given by the recovery of the market and by a Nissan range full of innovations, especially in terms of electrified products.
The prize is awarded by measuring the results of the dealerships in 4 specific sectors: sales results, post sales, penetration of financial products and customer satisfaction.
Nissan Borsoi won thanks to a total market share in sales of 3.4%, higher than the Italian average of 80% and a 4% share in the private channel, equal to double the Italian average. After sales, the turnover of spare parts per unit & agrave; of fleet in circulation exceeded the Italian average by 20%. Financial products were combined with 8 out of 10 cars sold, with a penetration rate that exceeds the Italian average by 10%. Finally, the sales and after-sales customers declare that they are “totally satisfied”; 98% and 95% respectively.
NISSAN ARIYA IN ITALY NEXT SUMMER
During the press conference held by Marco Toro, we had the opportunity to ask some questions about the Nissan range. In particular, we asked for some details on the arrival of the Ariya electric crossover which, as known, is delayed due to some problems such as the chip crisis. Model that in Europe you can & ograve; order only in Norway with expected arrival next summer.
The manager replied that Norway had a temporal advantage over other European countries only in terms of orders due to the fact that this market is; favorable to electric. The European debut of the electric crossover is; set for all countries, also for Italy, always for the summer of 2022 .
Next spring, however, will debut & agrave; the Nissan Qashqai (here our test) with the new powertrain e-Power consisting of a petrol engine and a & # 39; unit & agrave; electric. The most important of this motorization & egrave; that the petrol engine is used exclusively to generate electricity, while the wheels are powered only by the unit electric.
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