The Munich Motor Show 2021 in which we participated and of which we have reported the main news, yes & egrave; concluded . For the organizers & egrave; It's time to take stock of this first edition. As already we know, previously, the seat of the show was Frankfurt. Following a decline in participation by the public and companies, a relaunch was decided that also included a change of location.
THE NUMBERS OF THE IAA MOBILITY 2021
The show saw the presence of about 400 thousand visitors from 95 countries. 67% were aged less than 40 years old. 744 were, however, the exhibitors. 936 speakers from 32 different countries. 3,500 journalists attended the show. The organizers also say that around 7,000 test drives took place. A total of 255 vehicles were used on the so-called Blue Lane.
Coverage through social channels was also very good. Countries with particularly broad coverage were China, USA, South Korea, Brazil, Spain, Italy and of course Germany. At the same time as the publication of the main numbers of the Munich Motor Show, the organizers have also already wished; communicate the dates of the next edition to be held from 5 to 10 September 2023 , always obviously in Munich.
The expectations, this time, are enormously higher given that it is hoped that the emergency of the pandemic is only a bad memory and that we can organize an event able to accommodate a greater number of people . Companies wishing to participate in the 2023 event can already start contacting the organizers.
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