Reorganization in sight inside the Mercedes . According to Automotive News Europe, at the next Munich Motor Show to be held; in September, the leaders of the German brand will announce a new structure that will include & agrave; inside the brands AMG, Maybach and Classe G . Is not serious; clear how it will be organized this Group since, for the moment, there would be no plans for its spin-off from Mercedes.
In this regard, it should be remembered that AMG takes care of the high-performance models, Maybach of the extra-luxury ones and the G-Class of luxury off-road vehicles. According to reports, this new Group should be led by the current number one of AMG Philipp Schiemer .
COST REDUCTION
But why? this operation? The goal is that of strengthening the position of these brands which, in any case, should continue to operate independently. The new unique structure will allow & agrave; to the car manufacturer to reduce costs and improve profitability , with a greater focus on sales of high-margin cars. This reorganization comes at a time when AMG is focusing more on electrified models.
In November 2020 & egrave; Instead, the Maybach S-Class was launched which aims to enter into direct competition with the Bentley Flying Spur. In addition, Mercedes also intends to propose an electric version of the G-Class in the future, which could be called EQG. Three brands, therefore, that have different growth plans underway. The reorganization of the German manufacturer, however, is not stopping there. In May, Mercedes had announced that it was merging its activities; of marketing and communication in a single unit under the guidance of Bettina Fetzer, the head of marketing.
At this point all that remains is to wait for the Munich Motor Show in September to find out more; of this new Mercedes project.
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