Today, the Stellantis Group will work. also to relaunch the Alfa Romeo brand . Just recently we have seen that it would even be reasoning to re-propose the GTV in an electric key. Who knows? how things would have turned out, however, if the Volkswagen Group had managed to acquire the brand in 2018. An Autocar report reveals, in fact, that the Germans tried to discuss with FCA to acquire the Alfa company . Attempt that failed.
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Auto 23 Apr
FERDINAND PIECH WANTED ALFA ROMEO
Actually, gi & agrave; in 2011 Ferdinand Pi & euml; ch , then CEO of the Group, made a first attempt, expressing his admiration for the Italian brand, going so far as to say that it would flourish again under them. Indeed, Pi & euml; ch had imagined Porsche-driven management with Alfa Romeo models that could also count on the engines of the German sports car manufacturer. There was, however, a sharp refusal. In 2018 there was another attempt.
Even though the old CEO was no longer there, the Group still tried to do so. to reconnect with FCA to try to take over the brand. The initiative was directed by Herbert Diess who & quot; considered it his duty to carry forward the goal of Pi & euml; ch & quot ;. Diess met & ograve; Mike Manley who reiterated that Alfa Romeo was not for sale. The attempt, therefore, ended at that moment. The operation was also attempted because the company & agrave; ADW Capital Management, a longtime shareholder of FCA, had suggested that Alfa Romeo could be spun off as happened with Ferrari.
It is not; clear if the German group still has sights on the Italian brand. Given how much it is investing in electricity, it would be unlikely that it would have resources to divert for a possible new acquisition. Should he also intend to try again, however, he will have to; wait several years. In fact, the new Stellantis Group has given each brand 10 years to relaunch itself. Before then, there should be no divestments.
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