The new BMW X5 xDrive45e Plug-In Hybrid will be able to & agrave; rely on the new Forest Stewardship Council (FSC) certified Pirelli tires . These are products that contain natural rubber and rayon obtained from FSC certified plantations. This certification means that the plantations are managed in a way that preserves diversity; and bring benefits to the life of communities; locals and workers, while ensuring sustainability; economic. Pirelli & egrave; the first company in the world to produce a line of tires with this certification.
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Auto 25 May
SUSTAINABLE TIRES
To meet the demands of the German manufacturer, the new P Zero tire & egrave; was developed according to the Perfect Fit strategy . This new product also guarantees low rolling resistance which allows you to limit fuel consumption and therefore emissions. Furthermore, it is characterized by a low noise emission. This tire will be produced exclusively in the Pirelli factory in Rome (Georgia) in the United States of America.
For Pirelli, having obtained FSC certification is only the latest goal of an ambitious project that sees the company; committed to making the natural rubber supply chain sustainable. Giovanni Tronchetti Provera , SVP Sustainability and Future Mobility of Pirelli, commented:
Before arriving on the road, mobility sustainable starts from raw materials. With the production of the first FSC-certified tire in the world, Pirelli once again demonstrates its commitment to pursuing increasingly more objectives; challenges in terms of sustainability; and testifies to the constant work on innovative materials and increasingly productive processes; at the forefront. We continue to invest in sustainable growth for the planet, aware that this is; essential also for the future of our businesses.
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