Ford has decided to organize a rather curious initiative in the UK ahead of the market launch of the Mustang Mach-E electric SUV. According to research conducted in March 2021 in the UK, most people living in rural areas, small towns and villages would not feel safe buying an electric as their next car if the ban for the purchase of endothermic vehicles would be announced next week.
DETAILS OF THE INITIATIVE 
For this, Ford has chosen Fordwich , the city & agrave; more small UK, and has & quot; challenged & quot; the population to switch to electricity. Until Sunday, only 380 inhabitants will take part in a test drive aboard the Mustang Mach-E (Here our test) which will take place; in the Kent countryside. The research also shows a notable lack of trust and information on electric vehicles, especially in rural areas and small towns. Only 55% believe they have enough information to make an informed decision about buying a battery-powered vehicle compared to 85% of people living in cities, urban areas and metropolises.
This curious initiative & egrave; was made with the aim of & quot; accompanying people towards mobility; electric & quot ;, giving the possibility & agrave; Fordwich residents to experience the Mustang Mach-E for themselves. Since the recharge & egrave; often cited as a major concern, especially for those who live in small towns and in the countryside, Ford, in collaboration with British Gasper, has installed a recharging point inside Fordwich which is has been made accessible to all residents.
A nice initiative that certainly knows a lot about marketing. However, & egrave; It is also true that in order to encourage the spread of electric cars, they must first be made known to people, even to those who would hardly try them today, also to dispel some false myths that still run around them. Lisa Brankin , Managing Director, Ford of Britain and Ireland, said:
We are incredibly excited to introduce the Mustang Mach-E. Ford is committed to taking current and future customers to a fully electric tomorrow by supporting them on this journey. In the next few days, we want to show how even the most small town can easily switch to electricity.
Ford Mustang Mach-e: first track test for the 610 km electric crossover | Video 137
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