The entry of Apple into the Streaming business will accelerate a development, at the end of the death of linear television, says Andreas Becker.
With Apple one of the richest companies in the world gets into the video streaming business and will spend a lot of money for new, exclusive content. Fans of movies and series can look forward to. The competition is likely to in addition to price pressure that keeps the subscription fees of Netflix and co. in check.
Nevertheless, many people will spend more money for video entertainment than ever before – simply because you need to subscribe to multiple services to see all the beautiful new offerings. If this year, then Disney and Warner launch their own streaming services, is fragmented Entertainment landscape. “Games of Thrones”-then follow to see, perhaps, only in the case of Warner, Star Wars and Marvel super heroes at Disney. Exclusive deals are to survive in this business is important.
Even German Film and series producers to benefit from this development. Orders received from the Streaming providers, but also traditional TV channels, the need for exclusive content.
Industry in transition
Linear television will not survive this development, however. There is simply no reason to let others dictate when you watch a movie or a series. Exceptions are Live Events, so most sports are.
Andreas Becker, DW, business
The commercial TV stations this poses a huge Problem, similar to that of the Newspapers. The clientele is shrinking and aging, the decline in advertising revenue. But still with its own streaming services on the net, don’t earn as much money as with the classical TV business.
At the same time, the costs for new productions, as viewers have long been accustomed to the elaborate series on Netflix and co. As cheap as it used to be from German TV producers can no longer be fobbed off.
For the public broadcasters in Germany, the pressure for justification also increases. Viewers with multiple, monthly callable Streaming subscriptions will react to a almost twice as expensive and non-cancellable broadcasting levy increasingly allergic to it.
The TV industry is so shaken up, of companies, the strengths with your streaming services, mainly their core business – the sale of Smartphones, Tablets, or Laptops at Apple, online shopping at Amazon.