The Italian fashion house, Versace will be sold at the fashion group Michael Kors for 1.83 billion euros. The luxury brand, Versace is one of the few in Italy, which was still owned by the founding family.
Creations by Gianni Versace, issued in Berlin’s crown Prince Palace in January 2018.
The fashion house was founded in 1978 by Gianni Versace, who was murdered 21 years ago. His family controlled least 80 percent of the company, 20 percent came from the sister and chief designer, Donatella, 30 percent on brother, Santo. Donatella, her daughter Allegra and Santo should remain after the sale of Versace on Board.
Although, luxury designer fashion, driven by a Boom in Asia, and enjoys great popularity, did Versace in the past few years. The economic crisis triggered a drop in Consumer spending had made the company to create. After the worldwide job cuts and austerity measures, the situation improved but recently. In the past year, the Milan fashion house returned to black and recorded a revenue of 686 million euros, a profit of 15 million euros.
The editorial recommends
Marcus Schenkenberg: “Versace was a Design genius”
With no other male model, Gianni Versace worked so intensively together with Marcus Schenkenberg. DW spoke with the Star Model on the fashion business in the 90s, revealing photo shoots and the future of Versace. (30.01.2018)
But now the fashion group Michael Kors from the United States swallows the Milan based company. There is a agreement had been signed, according to the U.S. company to acquire all of the outstanding shares of the luxury fashion house, for a total value of 1.83 billion euros, informed the company on Tuesday. The financial investor Blackstone, which was started in 2014 with 20 per cent in the case of Versace, will make his shares fully.
No euphoria in the investors
The Versace family, which holds an 80% stake in Versace through a Holding company called Givi, get 150 million euros of the purchase price in shares of Michael Kors. The transaction is expected to go in the fourth quarter over the stage, and is subject to regulatory approval.
Reuters had already experienced on Monday by insiders, that the two fashion houses want to go together. The investors were of the takeover plans, but little enthusiasm: The title of the US-based company fell in the premarket US business to a percent.
The “Motivating Moment”
Michael Kors CEO John D. Idol said: “The Acquisition is an important milestone for our group.” For more than 40 years ago, Versace is the epitome of Italian fashion-luxury. “We are delighted to have Versace as part of our family of luxury brands, and we are committed to invest in its growth.”
Versace head designer Donatella Versace spoke of a “motivational Moment”. She was “proud” that Versace will stay this way a strong brand. Versace was founded by the brothers Gianni and Santo, Donatella is the sister of the two. The Label is one of the most well-known luxury brands.
Michael Kors is defined as a precious provider plays with its handbags and accessories, but at a price much lower League. The group was founded in 1981 by the eponymous American fashion designer Michael Kors and is listed on the New York stock exchange, has its registered office but in the meantime, in London. The company expands strongly and was only in 2017 of around 1.2 billion dollars for the luxury Shoe brand Jimmy Choo.
Michelle Obama goes Versace
Michael Kors is trying with acquisitions to make the big conglomerates such as LVMH or the Gucci and Balenciaga – parent Kering competition. They had thrown according to U.S. media also keep an eye on Versace. In the past fiscal year, Michael Kors has made a turnover of 4.7 billion dollars.
In the US, Michael Kors is a reputable brand and has Fans as the former First Lady Michelle Obama and Actresses Nicole Kidman and Catherine Zeta-Jones.
Versace + Kors = Capri
Versace should grow to a turnover of more than two billion dollars. “We are convinced that the strength of the brands Michael Kors and Jimmy Choo, as well as the Acquisition of Versace enable us to reach a multi – year revenue and profit growth.”
Michael Kors also said, the US fashion group, will be renamed the Capri Holdings. The Italian cult brand is to be worn with the naming of the island of Capri, which stands for extravagance and luxury.
dk/bea (dpa, rtr, afp)