Daimler introduces the first member of its new electric family. The EQC was intended to pave the German car maker the way in the new era of electric mobility. The competition, however, has plenty of projection.
The car is charged up to the stop with the electricity, but above all with expectations. The EQC of Mercedes-Benz is not just any electric car. He is likely to be the indicator of whether Daimler is now able to achieve the leap into the age of electric mobility.
Since the days of the EQC haunts now, through social media, a glance at the rear is a glimpse of lights on the steering Wheel or wheels, let’s see, in the shadow of the Silhouette. The complete vehicle, as it will come in 2019 on the market, Daimler’s chief Executive Dieter Zetsche on Tuesday evening in Stockholm.
Product family in the wings
The Stuttgart-based carmaker has made a lot of. Under the umbrella of the brand EQ to be built in the coming years, a whole product family, from compact car to luxury car. The billions invested by Daimler for use in a game, nobody can say exactly how it will turn out. Electric cars are actually in great style, build, and sell, especially in the upper class?
The all-electric i3 from BMW already for some time on German roads
That is not likely to be of interest for Daimler, the competition from Audi and BMW, which will soon be reloading and need – to leave, to the California platzhirsch Tesla, the longer the headlines in the field of electro-mobility.
Later Start in the electro-mobility
“It is not yet too late,” said auto expert Stefan Bratzel, the head of the Center of Automotive Management in Bergisch Gladbach. With the EQC and what the other German manufacturers have in the quiver, growing serious competition for Tesla. The market opportunities for Daimler and co. Bratzel estimates as well. “It is not so, because all the trains have left,” he says.
However, Especially in the Premium class, the topic had not been addressed timely and long, with the necessary consequence – with consequences for the Reputation of German car maker: “The topic of electric mobility has cost many Innovations image points,” says Bratzel. Germany, for a long time in the car is always the ultimate, this time not quite on the front. Lead market for electric mobility is not in this country anyway.
Well-17.200 pure electric vehicles were registered in the first half of 2018 in Germany, just to 16,700 Hybrid cars. Together this makes an increase of 51 percent compared to the previous year and a market share of at least now 1.8 percent, as Bratzels Institute in a recent study, has pointed out. Measured, particularly to China, the European electric-Primus Norway or the Netherlands, however, is, at best, average.
Hybrid cars do not have the Problem of the lack of range of pure electric vehicles
Boost to growth expected until 2020
The great breakthrough of electric mobility, connected with a corresponding market growth, expected Bratzel, but in any case only from the beginning of the early 2020s – when the major manufacturers have their models on the market, the charging infrastructure is better developed, and the Regulations, has been further developed. In addition, the car manufacturers are under pressure to have more stringent limits for the emissions of carbon dioxide from internal combustion engines to comply with.
Daimler sends the first vehicle of the EQ family of a mid-sized SUV into the race, has proven to be the least in most regions of the world as equally popular. A good decision to earn the first money, as industry expert Peter foot from the consulting firm Ernst & Young says.
“A German Board of management may not occur with high losses before its shareholders,” he said recently, the “Handelsblatt” – a nod to Tesla CEO Elon Musk. The German producers of the very big breakthrough, he will not believe it. The Load is, for example, is still too complicated.
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Not a poor imitation of conventional SUV
Daimler EQC resembles the well-known GLC, but not to its electric brother, like a Daimler spokesman stressed. 80 per cent are completely new to the electric SUV, which should come first in Europe and then in China and the United States on the market.
The similarities with the nitro models, just enough so that the electric cars in the same plants on the same production lines to build. This is important, because it minimizes the risk. The EQC is built in Bremen, Germany, later also in Beijing. The electric boom is not coming as planned, there are just more burners from the Band.