The German football Association is going on his fifth star. The Volkswagen group is starting in 2019, the new General sponsor, replacing the long-time Partner Mercedes-Benz.
The automotive group Volkswagen replaces Mercedes-Benz of 2019 as the General sponsor of the German football Association. The DFB announced on Friday after a Bureau meeting. “We are very excited to have Volkswagen as from 2019 as a mobility partner at our side. It fits to the DFB, that VW has with its commitment to the entire football from the top to the base,” explained DFB President Reinhard Grindel said in a statement.
Volkswagen for the people’s sports instead of stars for the Stars
Mercedes-Benz was for 45 years a Partner of the DFB. In mid-March, the DFB had the sponsorship rights in the automotive category for the period from 1. January 2019 to 31. July 2024 re-advertised. The amount of the agreement, both sides made no data. “The partnership with the German football Association is for us a great event. Because Volkswagen and the national sport number 1 – this is a good partnership! The DFB is evidence of the German national teams courage, innovation force and the absolute will to success. These values apply also for Volkswagen,” said Herbert Diess, the Chairman of the Board of the Volkswagen brand.
Image polishing in the light of football
VW should expect in view of the unresolved emission of the scandal by the VW-logo on the chest of the national players or the company logo on the team bus image. “Even if the operations are not comparable, the DFB, and VW is the need to learn from the mistakes of the past and the right measures for the future,” said DFB chief Grindel.
No, the DFB-Kicker will not be in the future, arrive in the Bully game. The group’s subsidiary, IT also builds buses
Volkswagen is also in other areas of the football sponsorship presence. The contract as a Partner of the DFB Cup runs until 2022, and the Bundesliga side VfL Wolfsburg is a 100%-owned group subsidiary. Support will also be granted the second-tier Eintracht Braunschweig.
to/sn (sid, dpa)