100 years ago, an engineer, invented a machine that revolutionized the fishing world. Today, the company Baader processing equipment for poultry, fruit and vegetables.
Almost 100 years ago: In Lübeck, the young engineer Rudolph M. J. Baader invents a machine that will change the way you put fish on the plate, for all time. Herring, mackerel, and cod does not have to be processed in more time-consuming by Hand. The changed an entire industry – not only in Lübeck and Germany, but around the globe. Steeped in history and invention, many other patents and technical solutions, with which the processing of fish, poultry, fruits and vegetables have been industrialized have followed.
The Baader-engineers it was not already in the 1920s only to the increase in the number of pieces and therefore the productivity in the food factories of your customers, but also to quality and Hygiene. Due to shorter processing cycles and easy-to-clean machines, the level increased in comparison with the manual method significantly. The successful machines “made in Lubeck” ensured that the brand name Baader was a worldwide hallmark of quality and the company is the world market leader.
Still family-owned today
The North German tradition company is still family-owned today. It has been developed by the strategic decisions and consistent further development of the technological achievements to an international group of companies. This is managed in the third Generation of Petra Baader. With success: 1100 employees produce and sell at 70 locations worldwide machines and complete food factory equipment. Petra Baader, and their two managing Directors, Robert Focke, and Torsten Frills are constantly analysing developments on the markets in Europe, Asia, and North and South America and adjust then their growth strategies. “The future prospects make us happy,” says Petra Baader. Hanseatic and reserved the successful entrepreneur mentioned that the high-tech machines from Baader are a real export hit, which is significantly more than only a reason for joy is likely to trigger.
Petra Baader is head of the lübeck tradition of a company that is active worldwide.
World’s growing population is good for the company
Petra Baader is convinced that in the coming years, the demand for the products of your house significantly will increase: “the population of The world is growing steadily, especially in emerging countries. The diet for these people needs to grow to the same extent, and this is only possible by means of mechanical hygienic procedures of free and low-cost manufacturing.” An important market of lübeck is even today, in Muslim countries. In these regions, the Halal-friendly food processing is in great demand. As one of the few companies in the sector machines and equipment, with Islamic food regulations developed and sold Baader here today.
The editorial recommends
The secret of good coffee
The Foundation stone for the industrial coffee refinement was placed in Germany. Today, the company is Probat roasting machines is the world market leader for Coffee. For this, it is not enough to build good machines. (18.05.2017)
Research Object Family Of Companies
An Institute at the University of Witten/Herdecke about the features of family-owned businesses under the microscope. Study results provide assistance in the solution of problems in the company. (18.09.2015)
The daughters can do it, too
135.000 family companies are looking for in the next few years, a successor. Daughters used to be pure contingency, plans, in the meantime, a third of the firms with a woman as a successor in the industry. (25.06.2015)
The global market for Halal-compliant food has been developed according to the chamber of Commerce and industry of Hannover in the last years from a niche sector into a veritable industry. In 2015, the approximately 1.6 billion Muslims have spent in the world of 1.1 trillion US-dollars for food. Around 415 billion US dollars were spent for Halal food by Muslims and Non-Muslims. The 50 million living in Europe, Muslims are a particularly strong purchasing power of buyers.
A Lot Of Market Potential
On the Halal Food Festival on September 19. and 20. August in London will be a lot of discussion about the future European exports of Halal food products and machinery, guarantee a Halal-compliant processing. Increasingly, the German machine and plant manufacturers to recognize the impetus for growth coming from Emerging and developing countries, the industry, or upgrading. Here, the mechanization in production is often at a low level. 2016 were made in Germany machinery and equipment to a value of 13.3 billion Euro, an increase of 2.4 percent compared to the previous year.
“The current development of the industry, we are positive, so that we expect in 2017, from a growth in sales for the whole of the professional Association food processing and packaging machinery between three and four percent,” says Richard Clemens, managing Director of the professional Association food processing and packaging machines. The demand from abroad, is the engine of the industry. A large proportion of the German production is delivered in more than 100 countries around the world. The value of these exports last year amounted to 8.3 billion Euro. This was nearly four per cent more than in the previous year. Behind Europe and Asia in North America is on place three of the export regions. The countries of the Halal-regions are catching up. Also family want to benefit a company such as Baader from Lübeck.