Loewe will focus more on instaptelevisies focus and comes except with new entry models with premium entry models. In addition, the company later this year with uhdtv’s, including a model with a curved screen.
According to him, the cooperation with the Chinese electronics giant HiSense it possible to enter new markets and lower prices. “We can take advantage of the shopping on a large scale of HiSense and having now no more to knock on the door from Samsung or LG for the panels.” That would not only provide benefits for the entry-level, but also for the high-end.
“At the IFA in september in Berlin we go our uhdtv’s to announce, and there will also be a curved model are included,” says Danneels. He says that Loewe formerly up to six months had to wait for high-end panels, but that the company thanks to the cooperation with HiSense at the same time with the large enterprises of new products must be able to cast.
By the end of 2014 comes the Loewe with uhdtv’s with a relatively low price; a 55″model goes than 2500 euros in costs. Danneels admits that it will be more difficult for the company to differentiate itself with design in the tv market, where minimum screen edges are the trend. “We are going to participate in that trend, but the next models still contain the typical Loewe-design, with the distinctive eye.” The high-end tv’s get enclosures made of aluminium and glass, with the midrange, this will be aluminum, but for the entry level tv’s is plastic used.
Except on cheaper tvs is going to Loewe to focus more on edge – and audio equipment, aiming to better compete with the large manufacturers. So in June, among other things, a multi-room audio system with bluetooth support, while in the spring, an aluminum Speaker-to-go Mini should appear for 199 euros.