German publishers want maker Adblock Plus sue

A number of major German publishers want the firm Eyeo, the company that Adblock Plus is developing, sue. Also work with the publishers of software that the display content should prevent when a visitor visits the controversial add-on enabled.

Adblock Plus is a popular extension for Chrome, Firefox, Opera and Safari, that most ads on websites blocks. The creators make, however, an exception for “non-obtrusive” ads. For this purpose, a number of guidelines. Should, for example, advertising the reader will not be in the road, and consists preferably of a text link. Further, the indication “advertisement” an advertisement can be placed. Incidentally, this is the option to turn it off and a few forks of Adblock Plus, like Adblock Edge, have the option purposely omitted.

Although websites that are on the terms and conditions intend to comply, on the forum of Adblock Plus, a request may place on the ‘whitelist’ to be included, rumours that Google have a sizable sum of money on the table has been laid to not be blocked by the extension. Although there is still no hard evidence have been published, would the internetgigant 30 million dollars, converted slightly more than 22 million, have paid to Eyeo.

Eyeo does not deny that the few companies to receive the funds for the ‘maintenance’ to the whitelist, but the details, the German company will not give. Nevertheless, it seems Google is showing a considerable amount of ads to the guidelines of Adblock Plus to break, reported the German journalist Konrad Lischka.

Several major German publishers want an end to the blocking of advertising by Adblock Plus by the maker to complain. It comes to Axel Springer Media, SevenOne Media, responsible for the satellite Sat.1 and ProSieben, and IP Deutschland, RTL, writes Focus. In their eyes, is the business model of Adblock Plus is illegal, because the block of ads leads to a distortion of competition. A number of lawyers refers to the chance that a lawsuit against Eyeo succeeds, however, is not large, because the end user itself determines whether or not the adblocker is activated.

In addition to possible legal steps for the development of the German publishers also software that enabled adblocker can detect and then access to the displayed content, and to block or prevent. Such measures are, however, often get back to work.