BlackBerry has, in a quarterly report indicated that the new smartphones on the corporate market focus. Therefore, it seems that there are no BlackBerry’s are more for the consumer market will appear. In addition, there are 4500 employees redundant.
That is in a pre-release version of the most recent quarterly figures that BlackBerry has released. The company indicates to expect almost a billion dollar loss. There were in the fiscal second quarter, only 3.7 million BlackBerry devices shipped, most of the older BlackBerry 7 operating system turned. The reason for this would be that in the previous quarter, too many devices with BlackBerry 10 are shipped, which is now due to disappointing consumenteninteresse still in stores in the shelves.
As a result of the continuing poor results has BlackBerry indicated in the future in the commercial market, and ‘prosumers’ will focus. The smartphoneportfolio must be four devices; two high-endhardware and two entry-level models. Further details were not disclosed. The statements of BlackBerry suggests that there is for the consumer market is not BlackBerry’s more will be developed, although this was not confirmed.
In addition, BlackBerry in a total of 4,500 workers redundant. This does not come as a surprise: earlier was here in rumors already mentioned. The redundancies mean that BlackBerry almost 40 percent of its workforce lose; there remain 7000 employees. By the layoff should the cost eventually to 50 percent are printed.
BlackBerry claims that the specially established committee continue to look at strategic alternatives for the company. There are, however, rumors that BlackBerry fast must be sold. The test of time poorly with the Canadian smartphonemaker, that in a few years, its sales and market share has seen that evaporate.