American Groupon competitor takes Actiepagina.nl about

The American RetailMeNot takes the Dutch kortingsbonnensite Actiepagina.nl about, after the earlier acquisitions expanded in France, Germany and the United Kingdom. The company announced the acquisition at the same time with a name change.

WhaleShark Media has on Tuesday changed its name in RetailMeNot and the company announced its fourth acquisition in Europe. For a yet unknown amount, RetailMeNot Dutch kortingsbonnensite Actiepagina.nl acquired. According to a source from Reuters with the acquisition of less than 10 million dollars involved.

Actiepagina.nl founded in 2005 and now employs 8 people in its headquarters in Hilversum, the netherlands. The site works with Dell, Bol.com, Dynabyte and Conrad. It is the fourth acquisition in Europe of WhaleShark Media, respectively RetailMeNot. Previously took the company about voucher codes to book in the United Kingdom, and Poulpeo in France, and Deals.com in Germany.

RetailMeNot is a competitor of Groupon. The company, however, focuses more on the provision of discounts to large partner companies on a regular basis, while Groupon lake with small parties would work together for one-off actions.