Automotive industry
Tesla wants the breakthrough
US billionaire Elon Musk wants to establish E-mobility in the middle class – that is what the Tesla is to ensure the “Model 3”. For the first time a car of California’s current car-Builder also, for normal wage earners affordable.
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Tesla: The electric car for the mass market
On Thursday evening California time-Elon Musk, the flamboyant head of the industry pioneer Tesla, the world presented the public with a model for the mass-market from his house – the first Tesla in the automotive mid-class. The expectations of the electric car “Model 3” are huge – the tension before the presentation, it was also. On Twitter the day before the Event, photos of Tesla supporters made the round had waited, in front of the Showrooms, as the First in the lists for the pre-orders. 115 000 people had already been ordered, so Musks first balance sheet during the presentation.
Elon Musk, the money behind Tesla
Not only in the case of the Tesla-Fans, even in the case of some analysts, a great excitement was already feeling prior to the presentation to: The cars have “the potential, the total market for electric cars will dramatically expand”, the investment Bank Goldman Sachs attracted shortly before the Premiere. The Swiss Credit Suisse calculated with 100 000 pre-orders for the Model 3, which is not before 2017 in production – so that the number of Tesla would double-owner abruptly almost, if the prospects actually buy.
Not afraid of competition
The Model 3 will be offered for a price starting at about 35,000 US dollars (about 31,000 euros). Any, and, in some countries it is already a done state purchase assistance would reduce the price of the car for the customer. Currently, Tesla sells two other models: the Model S Sedan, which costs 71,000 for the Dollar, and the SUV Model X, which is $ 80,000.
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The range of the Model 3 is expected to be around 345 miles. That would be about twice as much as other E-cars in this price afford class, such as the Nissan Leaf or the BMW i3. Therefore, Patrick Min, a Senior Analyst at the car buyers-page TrueCar.com is, make sure that the “Model 3 will be the ultimate model” for the future of Tesla. From zero to 100 km/h, the New one comes in six seconds.
While the new Tesla will only be starting in 2017, producing, competitor GM by the end of this year with an E-model: The Chevrolet Bolt, about the same as the Model 3 and with a similar range, would have a good year ahead of the new Tesla. Even earlier, the Hyundai Ioniq – same price range, is the range of about 200 kilometers, comes on to the market. Elon Musk said in February, this competition to get him not to worry. He sees the main competitors for customer favor in the electric models of the Audi A4 and the BMW 3-series.
“A real stage for the electric car”
“With the Tesla 3, the electric car has a Chance in the middle class,” says auto expert Ferdinand Dudenhöffer from the CAR-Institute of the University of Duisburg-Essen. So far, Tesla with the sedan “Model S” and the luxury-SUV “Model X is Offered” exclusively with Premium thick wallet on the market. The banner-bearers of the electric-drive deliver basically just toys and Status symbols for the Rich, mock the critics. That should change now.
Competitor from the USA: Chevrolet Bolt EV
On Tesla, the trade of the world, mainly due to the beam strength of the brand. Self-Made billionaire Musk, who has made a fortune as co-founder of payment service Paypal, is a Superstar of Silicon Valley, in the case of Fans, he enjoys a cult status, and investors would celebrate him. The company will give the electric car a real stage, says Dudenhöffer: “Tesla has shown that you can give as the Start-up of the industry is really a innovative impulse.”
The niche market has outgrown
So far, electric cars have deadlines only a niche in the car market. Overall, only 0.3 percent of the total of nearly 17.5 million new cars sold in the United States had in the past year, an E-drive. These are only a few ten thousand. Thanks to various support measures, their importance is likely to increase. Tesla’s Model 3 and the Chevy Bolt, GM’s represent a kind of litmus test for the mass-market suitability of the battery-drive.
Competitor from Germany: the BMW i3
Nevertheless, the thrust remains in the middle class for Tesla and its shareholders is also a large Venture. The company, which has delivered since the Foundation in 2003, not to annual profit, takes a high cost in purchasing. The risky Plan, it must rise.
The “Model 3” is regarded as an important mosaic stone in order to earn in future properly money. Another crucial factor is to build a huge factory for batteries with which the vehicles of the day are to be operated. This “Gigafactory” in Nevada, and swallows up billions. So far, Tesla is for shareholders only a great promise. “Whether it pays off in the long term, know, today, no one,” says car expert Dudenhöffer.
dk/ tko (ape/dpa)