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Money Machine Super Bowl
The American Football final is the most watched sporting event in the world and the largest Marketingbühne in the United States. Who in the framework of his commercials wants to show, needs to be deeply in pockets.
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Super Bowl as a Mega-advertising platform (business 5.2.2016)
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Super Bowl as a Mega-advertising platform (business 5.2.2016)
What a Mega-event: More than a billion people, be the 50. Super Bowl the National Football League (NFL) all over the world in front of television screens to track. This year’s Endespiel for the championship between the Carolina Panthers and the Denver Broncos will be on the 7th February 2016 at 18:30h local time (8. February 0:30h CET) in California’s Santa Clara played.
With the 50. Edition of the Football championship is a jubilee, in which almost nothing more is like just 50 years ago. Eleven cameras were at that time for the Live Transmission rebuilt, 70, the U.S. television channel CBS this Sunday. How much of the Super Bowl alone in the media has developed, show the rates for advertising. Modest 37.500 dollars in a 30-second Spot during the first Super Bowl on Sunday, are five million becomes due, and depending on placement can also be even more expensive.
Magical Border
In order to exceed the CBS, as a transmitting station, a new magical border. The large number of companies will not weaken because you do not have to be a Prophet. When 50. NFL-final is there for US-corporations quasi-obligation to be here.
Dearest the promotional vehicle at the Super Bowl: AUDI R8 V10 plus sports car
For the first Time, the Spots in parallel in the broadcast, and the Internet-Livestream to see. Previously, companies had the Livestream, in addition to TV broadcasting time of booking. Also, the Transfer has its peculiarities. For the first time the final game in California’s Santa Clara instead and right in Silicon Valley. It is expected that corporations such as Apple and Google the opportunity to an appearance hardly to be missed.
Record of Audi
The international automotive industry is traditionally in a prominent place in the spectacle represented. Ironically, the German Premium manufacturer Audi is waiting in this year with a record: In the ad the “Commander” feels a former Astronaut, retired again into his youth back: His son gives him an Audi R8 V10 plus with 610 HP, the it in a test drive of this ages ago felt Apollo Mondraketen Feeling reminds. To do this, warbles the on 10. January deceased pop star David Bowie in the Background, its a cult song “Starman”.
The advertised sports car with a top speed of 330 km/h and an acceleration time from 3.2 seconds on Tempo 100, not only the most potent Audi of all time. With 189.900 Dollar strike price, the R8 is also the most expensive ever advertised car during the Super Bowl.
TV-spectacle of superlatives
The explanation for the astronomical sum is simple: the Super Bowl is still one of the TV Events with the greatest appeal. A year ago, attracted the endgame more than 114 million Americans in front of the TV, as many as never before. Sunday could this record be broken. The world is even with almost a billion TV viewers are expected, when the finalists for the Vince Lombardi Trophy play.
Also, the players can get rich rewards it offers
In the sportverrückten USA is the most important weekend of the year. There are in the whole country Super-Bowl-parties, as always, is grilled and lots of Junk eaten. And also here, the dimensions are enormous. 1.3 billion Chicken Wings, and 120,000 hectolitres of beer go through the throats, from 60,000 tons of Avocados is Guacamole Dip.
Consumption is booming in many areas
But not only for the food in the Shopping Malls neat was reached. The game the games take many Americans to the cause, a new television purchase – an estimated 8.7 million devices were purchased.
On the screen there is more than just Football. Lady Gaga sings before Kickoff, the national anthem, at the Halbzeitshow go to the English Band Coldplay and US-goldthroat Beyonce on the stage. Specially in Levi’s Stadium by a large number of helpers in no time a huge stage erected.
Traumprämie for the players
61.946 viewers were in 1967 during the first Super Bowl in the venerable Los Angeles Memorial Coliseum live here, never again was for a Football final, so poorly attended. The record is at exactly 103.985 visitors in the year 1980 in the Rose Bowl of Pasadena. At the anniversary on Sunday will be around 75,000 Fans close to the action. And the Highlight has its price: The cheapest Ticket in the upper tier will cost 2999 dollars, right on the edge of the court, height of centerline, up to 18,000 dollars called.
In contrast to the audience, the players benefit from the financial Explosion. $ 15,000 each got a professional of the victorious Green Bay Packers at the Premiere in 1967 in Los Angeles. Every single winner of the duel between the Broncos and the favored Panthers is in this year nearly 100,000.