The Russian automotive manufacturer to have its sales increased significantly, not only in Russia but also abroad. What is the Pay off and who actually buys Ladas?
The SUV Lada 4×4, in Germany, popular Lada model
AvtoVAZ cars in Russia the largest manufacturer of Passenger cars. The cars produced are sold under the brand name Lada. Now AVTOVAZ reported in the July record sales. So in the first half of 2018, almost 170,000 Ladas and light commercial vehicles were sold on the domestic market. This exceeds the Figures for the previous year to more than 21.1 percent.
The increase in sales abroad is, according to AVTOVAZ at 64 percent. If you Look closely, the Figures are still modest. Because outside of Russia in the first six months of this year were sold with 16.592 cars ten Times less than in the domestic market.
A total of Lada exported cars to more than 30 countries. The main sales markets are Belarus and Kazakhstan, where in the first half of 2018, over 10,000 vehicles were sold. Both countries belong to Russia, Armenia and Kyrgyzstan to the Eurasian economic Union. Ladas but also in other Ex-Soviet republics popular, especially in Uzbekistan. According to AVTOVAZ, Cuba, Chile and Tunisia were entered this year, three new markets:.
How’s the sale in the EU?
Between January and July, the sale of Ladas in the EU has risen by 10.7 percent. But it was only 2770 new cars. They reached a share of 16.7 percent of all exports of the brand in the first half of the year. “Despite the increase in the volume of sales of Russian cars in the European Union are very low,” the Russian Agency “Autostat”. The total sales of new cars in the EU, the Lada only has a proportion of 0.035 percent.
Lada Vesta is on the list of the TOP 100 best-seller in Europe
As a breakthrough by the Russian media to rate the rise of the Lada Vesta on the list of the TOP 100 best-seller in Europe. According to the portal “focus2move” was the model in the course of the year, in the Ranking of the 72. Space on the 56. improve. Although according to reports, Lada, Europe and sell well in the first half of the year 2018 more than 52,000 Vesta models, and sales within six months by almost 50 percent increase in votes. However, not specified often, that it is alone to the EU market. In the case of the Europe-Ranking sales numbers from non-EU countries, including from Russia, the Ukraine, Turkey and other countries of Central and Eastern Europe.
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The most important competitive advantage
The increase in the sales figures, especially when the model Vesta has nothing to do with it, that in the case of AVTOVAZ, in the meantime, foreign Manager sitting as well as Renault and Nissan belong to the shareholders. Of Andrej Toptun, an expert of the Agency “Autostat”, is convinced. “The Vesta is not the work of the new management,” he said in an interview with DW, adding that the model had been prior to 2005 designed. Therefore, the Vesta is a credit to the leadership of AVTOVAZ in the years 2009 to 2013.
Toptun said, the most important competitive advantage of the car is its low price. According to the expert, some models of AVTOVAZ found even in the Soviet era prior to 1991, purchasers in Europe. At that time, the model of “Niva” was very popular. It was even in Australia and new Zealand sold.
Dealers, prices, and buyers in Germany
In Germany, Ladas 240 traders are offered. In Austria there are 40, Bernd Haack of the LADA Automobile GmbH, in an interview with DW. His company is independent of AVTOVAZ and sells in Germany, five Lada models. A Vesta in the base model will cost around 12,000 euros and in the standard version of around 15,000.
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The Lada-Diplomacy
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The Lada-Diplomacy
But a large demand for Lada cars in Germany. Maik Wehmeyer from the Cologne car dealership tenders said the DW, in 2017, had been sold to him at only 40 Ladas. The buyers, mostly representatives of older generations, would have sought, above all, a new car at a low price. Many were immigrants from Russia and the countries of the former Soviet Union. According to Wehmeyer is popular among foresters and hunters is still the Lada 4×4.