The communication on the Internet is today without the Hashtag. Ten years ago, the idea to form with the #-character theme groups met with, in the case of Twitter, however, on rejection.
Of course, there are beiTwitter to the 10-year-old Hashtag anniversary own Hashtag: #Hashtag. However, only a birthday is not to be found desires, but also a tangled mess of nonsense entries. User, the series of randomly Hashtags together, including #Hashtag.
In this case, the Hashtag should be symbolized by the pound sign “#”, the short message service Twitter provide for, or at least for a bundling of entries on the same topic. The US-American Chris Messina proposed the characters, even the “double cross”, at 23. August 2007, in the case of Twitter, for the first time. “What do you think of it, to use the #Symbol for groups as in #barcamp?”, was at the time of his entry.
Chris Messina proposes the 23.8. in the case of Twitter, the hash symbol for thematic groups to introduce
The Twitter idea to the Hashtag
Messina wanted to provide some of the terms with a diamond to form in this way discussion groups on a topic. His first Hashtag, #barcamp, an Ad-hoc meeting at which participants create the schedule with lectures and a topic exchange.
The lawyer and former Google Designer, met in the case of Twitter, however, first to reject. In Interviews – including with the “wall street Journal” – he speaks again and again of them: “They told me straight in the face: ‘The stuff, for Nerds, the never-to-Trend'”. After two years in charge at Twitter realized their miscalculation, however. The users had used the #Symbol to the marking of thematic groups. Since 1. July 2009, and it is linked to Twitter Hashtags automatically.
With the #Symbol topics on Twitter, which other interested Users can follow. Nowadays, you can find on Twitter, of course, also a statement of how you positioned the Hashtag right and what you need to do to open it: “If you click in a message, a word, or tap, which is provided with a Hashtag, and then other Tweets are displayed, in which the appropriate Hashtag is also included.”
Hashtags that moved the world
Global solidarity with refugees on #refuge welcome
Many Hashtags have attracted in the last years stir. Hashtags with expressions of solidarity, experience reports, or the expression of grief and anger. Such as the people tauerten worldwide on Twitter under the #JeSuisCharlie victims of the attack on the editorial office of the French satire magazine “Charlie Hebdo”.
In Germany, the #refuge welcome came in the summer of 2015 to welcome the refugees. The Hashtag has been used globally over 500,000 Times on Twitter. Unfortunately, miss, and opponents of immigration need this Hashtag for your hate comments.
Like a wildfire of 2013 began to spread the #Outcry, after the journalist Laura sky had rich accused of a politician to be sexually grip. On Twitter, your article in Germany triggered a debate about sexism.
But there are also Hashtags for pure pleasure. Popular Verulkungen of movie titles or movie quotes, such as #pie movies, the big hit in the year 2014. From the movie “The weapons of women” was short-hand “The waffles of women,” and the cult series “Breaking Dead” got the title of “Baking Bread”.
As Facebook and co. the diamond benefits
Meanwhile, the diamond, which functioned originally as a number sign, or as a placeholder in the correspondence has been conquered, a number of networks. Like it is used now as a place holder. Finally, 140 characters for a Twitter message are quite scarce, because the message “Feel sick today #cold” shorter than the add-on is “because I have a cold”.
The real breakthrough, Chris Messina, believes the images have provided service Instagram: “It quickly became clear that you can’t find photos without descriptions quickly,” he told the German press Agency (DPA). “Instead of long descriptions of the people just use Hashtags”.
Hasthtag Overkill with side effects
The success of Hashtags, however, is not without side effects, such as the linguist reaches Netanya city Lotze of the University of Münster. It could cause the user to perceive only what is marked with a #Symbol, she says, and speaks to the DPA of a dangerous effect. “You can cook, to some extent, in its own juice,” says the scientist.
Politicians use Hashtags. What he wanted to tell Donald Trump with his #covfefe-Tweet remains a mystery. Attention he has attracted, nevertheless,.
Politicians and advertising campaigns with catchy Hashtags, in order to make their political goals or their products. “An example of the numerous Marketing activities of cosmetic companies, with Hashtags, widely used by Beauty Influencers are,” says Lotze.
Chris Messina observed the triumphal March of the Hashtags, personally, with satisfaction. He is glad that he has not discarded his idea – despite the initial rejection in the case of Twitter. The digital information service “Quora” he was asked why he did not let the characters have a patent. “I had no interest in make up with the Hashtag of money,” says Messina its users. “The Hashtag is born on the Internet and should anyone. I draw enough satisfaction from it to see how my funny little ‘Hack’ has spread until today.”