BlackBerry wants its upcoming smartphones ‘competitive’ prices, says managing director John Chen in a column in the American media CNBC. The Canadian manufacturer gave its BlackBerry 10 smartphones last year, just high prices.
Chen, who two months ago the baton took over from his predecessor Thorsten Heins, says that the hardware and design team at BlackBerry, the aim has been to produce high quality products at ‘competitive’ prices.
BlackBerry brought in recent years, several smartphones out in comparison with competing models, a high price had something that may have played a role in the disappointing sales. So, it took the Z10 to release nearly 600 euro.
Also the deal with Foxconn the Chinese manufacturer appliances will make the price down. Which devices will initially be made for emerging markets. Chen says continues to focus on areas where BlackBerry is known, such as security and the business market. However, BlackBerry is active on the market for consumers.
BlackBerry was considering a few months ago to sell, but ultimately decided not to do so, despite the interest of several companies. With an investment of around 750 million euros, and the new managing director, previously the company Sybase from bankruptcy, saved, want BlackBerry the miljardenverlies of quarter convert in structural profit.