Amsterdam is known as the only large Dutch municipality that has its own top-level domain requests. Most municipalities find the investment too high. Amsterdam explains the financial lwa le risk to a large extent with a third party.
The Hague, Eindhoven, Utrecht, Groningen and Rotterdam have their own tld requested, that Amsterdam is the only municipality would be that this has been done, is evident from a tour of iSpam along the municipalities. In Belgium are Brussels and Ghent with their own name. The spokespersons of The Hague and Rotterdam, called the request to the high investment is not worth it.
The costs can be in the millions of dollars if the application to Icann is done. The registration for the first round ended Thursday. The municipality of Amsterdam has the request and the management transferred to an unnamed third party, which is also the largest part of the financial risk.
“The municipality of Amsterdam provided in this model, a one-time bank guarantee of 50,000 to 70,000 euros at the party and receives for each registered domain royalties,” writes alderman Asscher of the Amsterdam city council. “In addition, compulsory Amsterdam to a marketing effort of 40,000 euros per year over a maximum of five years.”
The company in question, where, according to the Parool, internet entrepreneur Paul Miller behind it, for the next six to ten years the right to have domain names that end in .amsterdam has to provide. If the project fails, then the cost of the municipality of Amsterdam, according to Ascher up to 200,000 euro.
The Dutch company Unifiedroot offered .amsterdam for the symbolic amount of 1 euro to hand, but the church considered this to be not a suitable alternative because Unifiedroot using an alternative dns-detour works to get domain names with ip addresses to connect to. For the tld to reach users than their dns setting to adjust or a special Firefox browser.
Amsterdam wants its own top-level domain because of the opportunities in the field of city marketing. An investigation of an agency for brand management, on behalf of Amsterdam was carried out, however, is very critical about the possibilities of an own tld for this purpose.