Together, iOS and Android in the fourth quarter are good for 99.3 percent of the tablets sold. That estimates market researcher IDC. The high percentage is due to the poor sales of the HP TouchPad and RIM’s PlayBook.
The HP TouchPad was in the third quarter, through the sale of the tablet, is still good for a 5 percent market share, while RIM’s BlackBerry PlayBook also 1.1 percent of the market picked up. Samsung was number two, behind Apple, and sold a million tablets. Asus did with its Transformer tablet, good business, and sold approximately 720.000, as IDC figures. Apple continued, over the market leader with 11.1 million sold iPads.
In the fourth quarter, Android and iOS together accounted for a market share of 99.3 per cent, while that in the third quarter 93,9 percent. That is mainly because of the disappointing results of the competition. HP lowered the price of its WebOS TouchPad tablet from $ 500 to $ 99 and picked up prompt 5 percent market share. Part of the attraction of the TouchPad was that he turned out to be Android to run, what the tablet gave access to many more apps than WebOS was possible. The BlackBerry PlayBook from RIM will also disappoint.
The market share of iOS on the tablet market, according to IDC decrease from 61 to 59 percent. Especially Android is benefiting from the failure of the competition. Thanks to the Kindle Fire, which Amazon is there to say millions sold, increasing the market share of 32 to 40 percent. According to IDC, in the fourth quarter, a total of 24.4 million tablets sold, an increase of a quarter compared to the third quarter.
IDC
Market Share Q3 2011
Market share in Q4 2011 (estimated)
iOS (Apple)
61,5%
59,0%
Android (Google)
32,4%
40,3%
WebOS (HP)
5%
0%
BlackBerry (RIM)
1,1%
0,7%
Total
18.1 million
24.4 million