Published 30 August 2024 at 10.18
Domestic. This week Systembolaget set a new record by selling its most expensive item ever – an exclusive bottle of whiskey for SEK 1,280,000.
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The rare The whiskey, «The Macallan, Red Collection 60 Years», became available to order on Monday morning and sold within two hours.
The buyer made a significant cut compared to the market value according to the site Wine-searcher is estimated to be between 2.1 and SEK 4.4 million.
Systembolaget's pricing is based on the supplier's purchase price and a standard markup, which enabled the buyer to make a large profit.
Teodor Almqvist, press officer at Systembolaget, tells Expressen that such expensive items are unusual in the range but can occur a couple of times a year.
Another expensive bottle from The Macallan, «Tales of The Macallan Vol. II», was sold earlier this year for 900,000 crowns.