The BMW Group has provided new details on the introduction of the agency model within the its sales network. The new distribution model will start from January 1st 2024 not only in Italy but also in Poland and Sweden, initially with only the MINI brand. The remaining European countries will gradually follow. The agency model for the BMW brand is expected to start from 2026.
THE PROJECT
The German Group says that with the transition to the agency model, the entire purchasing process will be digitized. In this way it will be It is possible to offer customers the possibility to choose between the online and physical shopping experience, or to move from one to the other seamlessly. Everything will be possible thanks to an integrated end-to-end IT system and the full support of the company's retail partners.
In any case, also following the introduction of the agency model, the German group will continue to rely on its sales network. The new distribution model will guarantee greater transparency to customers thanks to standard prices at national level at the same level of product. Furthermore, it is was designed to offer partners a solid foundation and perspective for their business, as well as greater certainty in terms of planning. Retail partners will receive a fixed commission is recognized for each vehicle sold.
The same will apply for online purchases, for which they will be fully remunerated for each vehicle delivered. The new sales model will allow distribution partners to be able to concentrate on consultancy and customer assistance. Pieter Nota, member of the Board of Management of BMW and responsible for Customer, Brand, Sales, explains:
The new business model will allow us to to communicate directly with our customers and to give the BMW Group a direct interface with buyers. The goal of our new sales model is is to increase customer satisfaction and offer the best premium experience in the industry.
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