The Wi-Fi Alliance offers a wi-fi-based technology under the name Wi-Fi Aware is announced. With the location-based technique, for example, users can share content with people who are near can shops send offers to customers.
This seems to be Wi-Fi Aware on the Beacon technology that Apple earlier in its shops were required. The technique, which is on wi-fi is based, makes use of the location of the user: for example, if the store detects that a user is in the neighborhood, to the smartphone of the person, for example, an offer will be sent.
According to the Wi-Fi Alliance, the technology has developed, there are also social applications and aims. For example, users can search for people in the neighborhood to have a game to play on the smartphone, and it is possible, for example, during an event made photos to share. The organization has a demonstration video released to the technology to explain.
Earlier, it was Qualcomm with a such technology that works on the basis of bluetooth. Furthermore, such location-based services is not without controversy: earlier it appeared that a number of Dutch technologiewinkels customers followed on the basis of the wi-fi signal from their smartphones. To make use of Wi-Fi Aware, the user must, moreover, first give permission.
Makers of mobile devices such as smartphones and tablets can request certification for Wi-Fi Aware. That goes until ‘late’ in 2015 to start without a precise date of launch is mentioned.