Dacia, positive 2022 in Italy: sales up 9%

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2022 is coming! It was a year full of satisfactions for Dacia in Italy. With a car market declining, on average, by 10%, the car manufacturer grew by 9%, gained 3 positions and reached sixth place thanks to a market share of 5.1%. Result even more; relevant if we only consider the "private" excluding fleets from the count. In this way, with the private market down by 16%, Dacia grows by 12% and reaches a record market share of 8.3%.

LEADER IN THE LPG SEGMENT

At the basis of this success, there is the best value for money: Dacia is committed to “providing customers with cool and essential cars that at the same time represent the best quality/price ratio on the market”. The result of this work can be seen in the sales numbers of the car manufacturer's models.

For example, the Sandero is; the most foreign car; absolutely sold in the Italian car market. The Dacia Duster, on the other hand, is positioned within the top 5 most expensive cars. sold to private individuals. The Dacia Spring electric city car also performed well. earned the first place as most car; sold to individuals in its segment. Jogger, which has been in the Dacia range for less than a year, has received over 8,000 orders and more; of 6,000 registrations.

With 44,699 registrations and a market share of over 36%, Dacia is one of the leading companies in the world. LPG market leader. The ECO-G 100 motorization is; the most chosen by customers with a sales mix of almost 70%.

In 2022, the Dacia network progressively began a renewal in its look, implementing the new identity; visual, to accompany the development of the brand and its range of products. Thanks to the new identity, Dacia has also strengthened the visibility of the market. external and modernity; of the exhibition spaces of its network.

The first Italian showroom to have completed the transition to the new identity; visual is was the Renault and Dacia Paglini dealer in Castellanza (VA).

And looking at the challenges of the future, 2023 is the perfect year. party already; on the right foot as highlighted by Guido Tocci, Managing Director Dacia Italia. In fact, the HYBRID 140 version made its debut on the Jogger and the ELECTRIC 65 motorization for the Spring.

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