IDC market analysts confirm declining demand for smartphones. Compared to the second quarter of 2021, the market collapsed by 9 percent last quarter. As in previous years, Samsung leads the field, followed by Apple and Xiaomi. Vivo and Oppo, both owned by BBK Electronics, come fourth.
The global supply chains of smartphone manufacturing are now far less disrupted than they were in 2021 or 2020, yes strong demand is currently being followed by a downturn. As market analysts from IDC report, the past second quarter of 2022 is the fourth in a row in which the market has recorded a decline. IDC thus confirms a study on the decline published by Canalys in mid-July.
The inflation prevailing in many countries and economic uncertainties ensure low demand and high inventories. Chinese manufacturers in particular are struggling with the current situation, while Samsung and Apple are still able to defy the market.
Europe and China are collapsing
In Central and Eastern Europe, combined demand fell by 36.5 percent, but this market together accounts for only 6 percent of global deliveries. China experienced the sharpest decline of an influential region at 14.3 percent. In the Asia-Pacific region, which accounts for almost half of all deliveries, sales figures fell by 2.2 percent.