& Egrave; a Tesla the car that Europeans dream of having in the garage. A report produced by Vandel examined the monthly web searches carried out in the old continent in relation to fifteen luxury car brands. Elon Musk's company has channeled 3 million and 897 thousand searches , resulting the most & ugrave; popular – in this particular ranking – in 20 of the 32 countries involved (in addition to winning the trophy for Europe & # 39; s most sought after luxury car).
This is the trophy. the only full-electric brand on the list, which certifies how, in certain segments, the & quot; green & quot; turning point you probably struggle to assert yourself. Also significant is the fact that Tesla ranks first in research in Germany , putting together practically double numbers compared to Audi and BMW, both German brands. The same goes for Italy, where the company led by Elon Musk has achieved research beyond that dedicated to Ferrari, the symbol of made-in-Italy.
The German people & egrave; however, the one more & ugrave; obsessed with luxury cars. After all, of the fifteen brands examined, no less than four are based in Germany: Porsche, Mercedes-Benz, BMW and Audi. In particular, the latter placed immediately behind Tesla in the general ranking, with respectively 3 million and 2.4 million searches. Ferrari, a little surprisingly, yes & egrave; positioned in seventh place with little more; of 1 million.
The survey is; certainly interesting, although there is no lack of questions. In this sense, the Ferrari case is; emblematic : if on the one hand the house of Maranello is & egrave; positioned & quot; only & quot; week, on the other hand the average price list of the prancing horse is not; comparable to that of the brands that make up the podium (Tesla, BMW and Audi in fact). An aspect that, probably, Vandel should have taken into consideration, although research may indicate even a desire that an actual purchase intention.
In any case , Italy is confirmed as one of the markets with the greatest appreciation for Tesla. Beyond the & agrave; in fact of the overall ranking, our country is & egrave; placed in fourth place in relation to the search volumes for cars of the American company. Moreover, during June 2021, the Model 3 & egrave; was the most electric sold in the boot.
The ball now passes to the ecosystem that revolves around electric cars, which will have to; quickly adjust to the explosion that this particular segment is expected to experience in the coming years.
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