Many people use earphones to listen to music. For some it is a way to relax, for others to find the right concentration. However, wearing them while driving, cycling or simply walking, can; be very dangerous . Using them leads to change the perception of the environment and to change the level of attention. A problem that Ford wanted to study.
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Auto 12 May
THE STUDIO
According to what Ford has discovered, people who wear a headsettake an average of 4 seconds longer; in identifying potential road hazards , compared to those who have it; devoid. To conduct its study, the manufacturer carried out a specific experiment in which 2,000 people from Italy, France, Germany, Spain and the United Kingdom participated. Most of those who signed up for the test said they use the earbuds while on the go. Of the 56% of people who reported having been involved in an accident, 27% wore earphones at the time of the accident. verified.
Participants downloaded an application on their smartphones created specifically to measure the impact of using earphones on their capacity; to react to acoustic stimuli. Specifically, the app used 8D spatial audio technology designed to engage people in a real way recreated through reality; virtual . Directional sound & egrave; was obtained thanks to a complex process that allowed the app to recreate highly realistic sound signals such as the approaching of a rescue vehicle.
Reaction times were measured in specific scenarios: both with and without music. On average, the participants with music were more & ugrave; 4.2 seconds slow in identifying and reacting to danger. Furthermore, the researchers both before and after the experimentation interviewed the participants in order to verify how the test was effective in raising awareness and changing their habits for the better.
Following the test, 58% si & egrave; committed never to wear them again. At the same time, the percentage of those who declared that they want to continue to use the earphones regularly while on the move & egrave; decreased by 64%. This experimentation is part of the & quot; Share The Road & quot; campaign by Ford. For those wishing to try this immersive experience, Ford has made a dedicated site available. The car manufacturer & egrave; very careful to work to improve the safety of people on the roads. For example, it has developed a smart mirror to allow van drivers to better perceive the dangers behind them.
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