Beate Uhse opened the first sex shop in the world and encouraged more Lust and passion. Criticism came from all sides: from the morality of the apostles and feminists.
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Rise of the Sex entrepreneur Beate Uhse
Enlightener and the head of the company
She broke taboos and spoke openly about Sex and passion. In the prudish post-war Germany, her Name had become a brand, stand for education, Sex and eroticism – and is to this day known as Tempo, Nivea and Coca-Cola. Beate Uhse died in 2001, at 25. October marks the anniversary of your birthday to 100. Time.
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Rise of the Sex entrepreneur Beate Uhse
Through the air
Beate Uhse, born Beate Köstlin, came from a farm in East Prussia. The sporty girl went to the high school for one year as an Au-pair to England and completed his pilot training. In the war, she married her flight instructor, Hans-Jürgen Uhse. You flew for the company, and was a captain in the air force. After a short captivity, she was a destitute war widow with a small son.
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Rise of the Sex entrepreneur Beate Uhse
Earlier Business Sense
Beate Uhse has always had the right instinct: With a reconnaissance of the fertile days of the woman you posted right after the end of the war, a start-up capital. The Foundation stone for your erotic Empire, which began with the sexual liberation in the late 1960s, really. As the GDR in 1989 opened its borders were also open to the loading doors of your Berlin sex shops far.
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Rise of the Sex entrepreneur Beate Uhse
Direct Speech
The secret to the success of Beate Uhse? In addition to the courage to make Sex a business, is above all your personality. She spoke not, theoretically, about erotica, but straight out, from your personal point of view as a woman. This attitude made them expertly to the brand “Beate Uhse”, is your Name on products, magazines and shops.
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Rise of the Sex entrepreneur Beate Uhse
Around marital hygiene
With a mixture of erotic-Versand and sex shops, Beate Uhse quickly grew to market leader in Germany. Books, magazines, lotions, sexual enhancers, lingerie, and condoms, in particular, boosted sales and brought motion into the beds of as a prude applicable German. The Church and the judiciary were, however, storm: Beate Uhse bar of a “disinhibition and Entsittlichung” the sexual life of the feed.
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Rise of the Sex entrepreneur Beate Uhse
In the middle of the society
Their social position had to develop Uhse: First of all, the made many a bow, the erotic pioneer even the local tennis club they are not wanted as a member. Many years later, in recognition of her contribution to the sexual self-determination, among others with the Federal cross of merit in 1989.
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Rise of the Sex entrepreneur Beate Uhse
Media darling
Articulate, sassy and snappy – Beate Uhse never took a sheet in front of the mouth to provoke loved it. With ease, she talked about Sex, wondered often that they had to continuously convince women to self-conscious passion. No wonder she was a frequent TV guest. And no wonder that according to surveys, 90 percent of the Germans in the 1990s knew it.
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Rise of the Sex entrepreneur Beate Uhse
Fat Years
With the loosening of the moral laws in the 1970s, and the legalization of pornography in the last taboos into the sex industry fell. In 1999, Beate Uhse went together with her son to the stock exchange. The share started with the equivalent of € 7.20 and reached three days later 28.20 euros. Beate Uhse was at this time only the brand. You even said, after her second marriage in 1949, Beate Rotermund.
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Rise of the Sex entrepreneur Beate Uhse
In free fall
The noise on the stock exchange was only of short duration. Since then, the stock experienced a continuous drop in and signed in 2018, only 0,0065 Euro – less than a penny. The company, which was once in seven countries, with around 1400 employees and 270 million euros in sales generated, went bankrupt. This decline Beate Uhse, who died in 2001, not more experienced.
-
Rise of the Sex entrepreneur Beate Uhse
Enlightener and the head of the company
She broke taboos and spoke openly about Sex and passion. In the prudish post-war Germany, her Name had become a brand, stand for education, Sex and eroticism – and is to this day known as Tempo, Nivea and Coca-Cola. Beate Uhse died in 2001, at 25. October marks the anniversary of your birthday to 100. Time.
-
Rise of the Sex entrepreneur Beate Uhse
Through the air
Beate Uhse, born Beate Köstlin, came from a farm in East Prussia. The sporty girl went to the high school for one year as an Au-pair to England and completed his pilot training. In the war, she married her flight instructor, Hans-Jürgen Uhse. You flew for the company, and was a captain in the air force. After a short captivity, she was a destitute war widow with a small son.
-
Rise of the Sex entrepreneur Beate Uhse
Earlier Business Sense
Beate Uhse has always had the right instinct: With a reconnaissance of the fertile days of the woman you posted right after the end of the war, a start-up capital. The Foundation stone for your erotic Empire, which began with the sexual liberation in the late 1960s, really. As the GDR in 1989 opened its borders were also open to the loading doors of your Berlin sex shops far.
-
Rise of the Sex entrepreneur Beate Uhse
Direct Speech
The secret to the success of Beate Uhse? In addition to the courage to make Sex a business, is above all your personality. She spoke not, theoretically, about erotica, but straight out, from your personal point of view as a woman. This attitude made them expertly to the brand “Beate Uhse”, is your Name on products, magazines and shops.
-
Rise of the Sex entrepreneur Beate Uhse
Around marital hygiene
With a mixture of erotic-Versand and sex shops, Beate Uhse quickly grew to market leader in Germany. Books, magazines, lotions, sexual enhancers, lingerie, and condoms, in particular, boosted sales and brought motion into the beds of as a prude applicable German. The Church and the judiciary were, however, storm: Beate Uhse bar of a “disinhibition and Entsittlichung” the sexual life of the feed.
-
Rise of the Sex entrepreneur Beate Uhse
In the middle of the society
Their social position had to develop Uhse: First of all, the made many a bow, the erotic pioneer even the local tennis club they are not wanted as a member. Many years later, in recognition of her contribution to the sexual self-determination, among others with the Federal cross of merit in 1989.
-
Rise of the Sex entrepreneur Beate Uhse
Media darling
Articulate, sassy and snappy – Beate Uhse never took a sheet in front of the mouth to provoke loved it. With ease, she talked about Sex, wondered often that they had to continuously convince women to self-conscious passion. No wonder she was a frequent TV guest. And no wonder that according to surveys, 90 percent of the Germans in the 1990s knew it.
-
Rise of the Sex entrepreneur Beate Uhse
Fat Years
With the loosening of the moral laws in the 1970s, and the legalization of pornography in the last taboos into the sex industry fell. In 1999, Beate Uhse went together with her son to the stock exchange. The share started with the equivalent of € 7.20 and reached three days later 28.20 euros. Beate Uhse was at this time only the brand. You even said, after her second marriage in 1949, Beate Rotermund.
-
Rise of the Sex entrepreneur Beate Uhse
In free fall
The noise on the stock exchange was only of short duration. Since then, the stock experienced a continuous drop in and signed in 2018, only 0,0065 Euro – less than a penny. The company, which was once in seven countries, with around 1400 employees and 270 million euros in sales generated, went bankrupt. This decline Beate Uhse, who died in 2001, not more experienced.
Many German engine alone, the Name of Beate Uhse over many decades, a blush in the face. Had this conscious self, eloquent woman brought the Sex – and especially all sorts of the utensils you could need – from the dark bedroom into the flash window. At a time in which no one spoke openly about sexuality is still an awareness that this could also be associated with Lust and fun.
100 years ago, on 25. October, 1919, born Beate Uhse in East Prussia, which today belongs to Russia. The parents to pull the girl liberal and open-minded. The father, a farmer, shows you clearly in the cowshed of the animals ‘ breed. The mother, at the time, one of the first female Doctors in Germany, explains to you and gives you even prevention methods. Beate learns that she is as a girl just as valuable and talented as a Boy. Self-consciously she decides in 1937 to be a pilot in Berlin, convinced as soon as art and sport flier.
A pilot of passion: the successful adult entrepreneur with your private jet (1999)
In 1939, she married her flight instructor, Hans-Jürgen Uhse, you get to 1943, a son. A year later, her husband dies in a plane collision – Beate Uhse more flies. From 1944 on, also for the German Wehrmacht: As a captain for so-called rendition flights you brings the plane to the Front. What is the role you played in this time, she didn’t voice, and was life nothing wrong.
Sex is not a men’s thing any more
At the end of the war, she manages to escape with her son, with one of the last machines made in Berlin. It brings you into the North German Flensburg, and later the seat of your Sex company. Times are hard for single mothers. In conversations with other women, whose men return, she learns of the major Distresses in this desperately poor post-war period pregnant.
Beate Uhse remembered contraceptive methods, the one her mother had taught her, and writes one of them: the Knaus-Ogino-method of calculation – a natural contraception, in which in the calendar of the terrible and infertile days are listed. “It was not safe, but better than nothing,” she said in 1975, in its beginnings. “Font X” is the name of the brochure, the Beate Uhse sells with business sense: the Unsolicited sending of thousands of purchase orders to German households. “Font X” sold for a then very lush, the price of 32,000 Times and is used to start-up capital for the future Uhse Empire.
Self-confident, articulate, emancipated: Beate Uhse in front of her Bay company headquarters (1969)
It is also the Start of later, around 2000, the court proceedings against Beate Uhse is but. Most of the time it is alleged that the unsolicited sending order forms to “encourage conduct” behavior, or to encourage unmarried Sex. As great as the indignation, the admiration is: Sex is not a preserve of men, Beate Uhse liberated women by giving them the right to self-determined sexuality. She sees your business idea in a pragmatic way, as you said, in 1997, the country radio southwest radio station: “Since it has so many sentiments about what you are doing. But you have to see that you survived, and with his child is happy.”
Conclusion with marital hygiene! Forth with the desire!
In 1951, she goes the next step: With four employees, they founded the “Beate Uhse”, sold condoms, and publications devoted to “marital hygiene,” such as the partnership sexuality at that time was still called. Their business model consists of those “wicked” things that everyone needs, but no-one talks about. The personal approach: As the companies and their publications bear your name, in product descriptions, it speaks to your customers directly.
Today, nothing upsets more: sex shop in Berlin (2002)
The concept goes on, your company experienced rapid growth: ten years later, it employs 200 people and was opened in 1962 in Flensburg, even the first sex shop in the world: “speciality store for marital hygiene”. There is a renewed storm of indignation follows. Citizens are trying to police against some of the articles to proceed, the “the unnatural, against breeding and manners violation Aufpeitschung and satisfaction of sexual stimuli” are used. “Due to moral concerns” are not denied the Börsenverein of the German book trade, publishing, membership, and the local tennis club, you want to also. Then to have Beate Uhse built a private tennis court.
Business porn – betrayal of women?
“I think I had it much easier. A man will be very much easier for negative thoughts and filthy ideas under as a woman, who is himself married and has children and so actually, everything in life is what is happening in this sector, is not foreign. The man thinks the more,” she said of their success in 1997 in an Interview with the southwest radio.
Sex toy: small whips made of Latex from the house of Beate Uhse
The further rise of the mail-order house in the 1970s, when the customs laws loosen up considerably, and now not marital hygiene, but Lust is in the forefront. In addition to condoms, ointments, and magazines, among other things, has also long been a variety of Sex toys, lingerie and sexual enhancer have been added. When, in 1975, pornography is legalized in Germany, added to this is the area of film and VHS cassettes. At least here was a flagrant breach for many feminists: Why Uhse sells movies, in which women objects? Critics at the expense of her until now that it was gone never to the equality of women, but always about Profit.
The family business fails
Now their sons have joined the company. Already in 1949, Beate Uhse, was married to the businessman Ernst-Walter rotermund, you brought just as a son into the marriage, together you get yet another son. At that time, she changed her name to Beate Rotermund for their products she uses but always in the name of her first husband. The family-run company is sitting with several hundred employees in the “Sex corner”, a large office complex in a Bay of the industrial area. However, while the business of Sex is booming, scattered the sons ride. The company is split in 1981, “Beate Uhse” stays with the company founder and her son, Ulrich, “Orion shipping” will henceforth be operated by the other two sons.
Happy times: Beate Uhse in 1969 with their sons in Flensburg
Has come to a standstill and remains for the entrepreneur unthinkable. In 1996 they opened in Berlin is the Beate-Uhse-Erotik-Museum. Two years before her death, she brings in 1999, their share of the company together with her son to the stock exchange, the stock is skyrocketing in just a few days through the ceiling and falls now continuously. The company has strong to fight, the sales numbers shrink, stores have to be closed, the competition on the Internet is too big. The ever-looming threat of bankruptcy, which was ultimately submitted in 2017, was not experienced by the founder of the company.
Late honor and recognition
Beate Uhse is said to have suffered under the corporate division and the dispute among the sons of very. Her second husband is not a good match. He is said to have quickly pulled out of the company, and instead of the other women’s faces. Beate Uhse after 20 years, a divorce, finds a new love with a 25 years younger Americans.
While the sales vary numbers to the end of her life, is brought to the Sex-pioneer society from the sleazy corner. It was in Flensburg, Germany, long considered persona non grata, should you finally your 80. Birthday enter in the Golden book of the city – the honorary citizen would not obtain, however. Already ten years previously, your 1989, is awarded the Federal cross of merit.
Branches in Europe: Beate Uhse in front of one of their erotic shops (2000)
“Influencerin of the first hour”
Beate Uhse was now leading the way for the emancipation of women – or it was actually just business? Undisputed she was a very emancipated woman in many men’s worlds – whether as a pilot or as a company founder – was able to maintain. Undisputed your is due to, that you have brought taboo issues into the public discussion, and neither threats, actions, or social exclusion, small gave. Questionable the later company history and the increase in sales, with contempt for women, of pornography. “The emancipation of women was not that much,” said biographer Katrin Rönicke in the public radio station “Deutschlandfunk”. You see, in Beate Uhse is more of a “Influencerin of the first hour” – a Person who has sold using the marketing of one’s own personality products.
Beate Uhse died in 2001 at the age of 81 years, of pneumonia. 25. October 2019, which marks the anniversary of your birthday to 100. Time.