The carnival reaches its climax in Cologne, the carnival around a Million people are expected. Meanwhile, the zany Goings-on has become a billion-dollar business.
On Thursday is celebrated in the Rheinland, weiberfastnacht – exactly 11: 11 am. Thus, the so-called street carnival, ending on ash Wednesday began. In the weeks and months before that, since the “session opening” at 11. November, had taken place in halls of the carnival in the large meeting – the so-called meeting of the carnival.
From when to when this street carnival lasts officially, has now found the Cologne labour court. Reason for the judgment in the action brought by a waitress, with a formulation in your work testimony did not agree. She also had to work as a waiter Friday and Saturday after the weiberfastnacht (Thursday) and wanted to have noted in the testimony. This had been rejected by the employer. The court gave the woman the right and found official: at Least in Cologne, the carnival will take time from Weiberfastnacht until ash Wednesday – Prussian exactly are exactly 132 hours and 49 minutes.
Cologne on Thursday: at 11:11 began in the old market, the Cathedral city of the carnival in the streets of 2019.
Hundreds of thousands in Düsseldorf
In this and for this time a sales is made, calculated over the whole foolish time has exceeded one billion mark a long time ago. A view to the Düsseldorf makes the dimensions clear, has reached the zany Goings-on at the rose Monday. There, the “Comitee Düsseldorfer Carneval had released” last week, Figures to move into the North Rhine-Westphalian capital.
Thus, about 8700 carnival with 124 cars and 24 bands in the traditional parade to the organizers, several hundred thousand visitors will participate in this year. While Düsseldorf is in addition to Mainz, although a so-called carnival castle, both come, however, in the extent and significance of the carnival in the Cathedral city of Cologne.
“Berlin carnival – a bit of a can”
In the German TV channel RTL2, there is a series in which a millionaire see a few shows, such as hollow and tasteless, it can not go, if you know what to do with his money: “The Geissens”.
The dpa news Agency has found out what has that to do with carnival. Because apart from the fact that the TV millionaires look like they are dressed up constantly, is earned in your family with carnival money
.
The Agency reporter namely the Cousin of the TV Stars Herbert Geiss, owner of the costume merchant Deiters Frechen, near Cologne, visited:. Herbert Geiss is not disguised, but attaches importance to a sophisticated appearance. “Not dressed up to go to the office that goes,” he says, and is therefore, a tie, and the hair neatly parted.
In doing so, he makes his money with pirate or Princess costumes, clown clothes, or Cowboy Outfits. According to the self-promotion Deiters operates the “largest Carnival of the world”. So far, the company has 26 of its own stores in Germany, also in the carnival peripherals such as Berlin, Stuttgart or Frankfurt am Main is the costume business presence. Because “the Berlin can, in the meantime, Geiss a bit of carnival”.
The costumes of these four – to six-year-old girl in the Delitzscher Karnaval Association are also not very cheap.
The competition expands
To 30 million euros in annual sales, founded in 1921, the family came company, so in the financial year 2017/18 – that was a Plus of around 4 million euros. Five years before that (2012/13), sales stood at 13 million euros. The business is profitable, the Excess was most recently just under two million euros. The company has around 300 employees as permanent staff, 400 seasonal workers.
Among the direct competitors of the company Karnevalswierts from Würselen near Aachen. The company with around 40 employees (in 2017) would like to answer any press inquiries, but it is also on a course of expansion: it was Recently opened in the centre of Cologne, a new Shop, there are a total of nine points of sale.
Sales in the billions
Michael Hüther of Institut der deutschen Wirtschaft (IW) in Cologne attaches to the carnival industry, including costume retailers, good prospects. “Carnival is a booming business in the Trend of the time,” says the Professor. The economist estimates that the carnival turnover in Köln and Düsseldorf is around a billion euros.
Novel of the Wiesche from the Düsseldorf Marketing GmbH also refers to the importance of carnival for tourists, whether they come as day visitors or additional hotel nights booked. In addition, the rose Monday trains are important for the reputation of the city.
Gastronomy deserves to be sick and tired of
Alone in Cologne, the carnival of sales on the last Monday featured a study by the consulting firm Boston Consulting Group (BCG) rose to within ten years by 29 per cent to nearly 600 million Euro.
Also the cost for the sweet (candy) that it is raining at the carnival parade, contribute to sales.
The biggest chunk of the rest of the business, according to the study on the gastronomy, with 257 million euros. This was an increase of 34 percent compared to the previous study. For textiles – costumes – were issued to 110 million euros (plus 41 percent). Also, Hotels will benefit, because more revelers travel to the Cathedral city than in the past. In addition, Tickets for the carnival were meetings more expensive – the authors of the study believe that this is a “challenge”, which should be addressed.
With bad taste to make money
Previously, the niche is the market leader Deiters was almost only for carnival, today, it relies on the fact that people dress up also to other occasions: Also the products for Halloween, Oktoberfest, or themed parties are advertised. The jecke Season remains, but the essence is this: Two-thirds of sales makes Deiters with costumes and accessories that are worn to the carnival.
There is still a question to be answered: Which costume trend dominated this year: Princess or Punk-rocker girl, a pirate or a policeman? Here the rich TV-relatives of Herbert Geiss comes into play: The Trend this year are the clothes of the Flower Power Althippies and – under the term “Bad taste” – Jogging suits in the style of the 1980s.