According to EA Sports boss Andrew Wilson came to 45 percent of revenue in the games industry in the past year from digital sales channels. Wilson also said that this proportion is growing, and that gamers are smaller and cheaper games.
According to Andrew Wilson, senior vice president of EA Sports, will be digitally distributed games for a growing share of the turnover in the games industry claim. During his keynote at the Develop conference, said Wilson, 45 percent of the turnover in the games industry in 2010 from digital channels came in and that this proportion would only grow.
It also says to Wilson that the interest of gamers evolving in the direction of shorter games that cost less or even free. People are looking for on-demand content, according to Wilson, in which he points to other media, such as the digital channels of Netflix and Amazons Kindle. According to Wilson, these parties have ‘the control to the user returned’ and they are therefore successful.
Wilson thinks that the specialized game stores the harder it will get by the changing desires of gamers, but predicts not the end of games that are on discs are sold. ‘For the time being, there is still a market for retail products with a price of $ 60, but the amount of users on Facebook, PSN and Xbox Live continues to grow. If we do not go along with this change, we are in big trouble.”
EA has in the past year several changes have been implemented that indicate a stronger focus on digital sales. The publisher conducted a doorverkoopcode in order to trade in tweedehandsretailgames to discourage, is focus more on the free-to-play model, brought The Sims to Facebook and started an own digital distribution platform. A week ago, EA developer Popcap Games, is a major player in the mobile – and social-gamesmarkt, with games like Bejeweled and Plants vs. Zombies.