The high number of devices that HTC currently reports, is partly the reason that recent HTC smartphones are very similar. A ceo of One&Co, the design company HTC, says that the designers can barely keep up.
Due to the high number of releases, there is less time per unit, so that the design does not particularly deviate from what has been, says ceo Claude Zellweger of One&Co against Tweakers.net in a recent interview. This answers one of the most pressing questions about the HTC design. “We can almost not keep up. There will be more phones than we would like.”
Just for the Dutch market, the Taiwanese manufacturer seven new smartphones, including the Evo 3D, Sensation and Incredible S. For other parts of the world, and providers in other countries are also mostly separate versions.
The design must be your own identity to convey. “Therefore, there are components that always come back, so that people even without the logo, see that the HTC one is.” Therefore, for each generation of aircraft is a ‘design language’ is chosen, a general set of design elements to which each unit is a variant. So have all the recent Android devices, on Facebook phone ChaCha, capacitive buttons, while the trackpad is gone.