TMG, publisher of The Telegraph and Priv lwa, like through e-commerce earn money at the celebrity photos on the website of the newspaper. Accessories and clothes on the photos directly from the photos can be purchased.
To do this, TMG concluded an agreement with PixSpree, a relatively new service, which last year was launched in the United States and was invented by a Dutchman. TMG is the first Dutch party that in the sea with PixSpree. With the service internet users can particular items that they have on a picture, directly to buy.
Not all items on the photos, can also through PixSpree be purchased. PixSpree has a database constructed of popular garments and accessories and has a team of people that for new interesting items on photos, the original or a similar product searches. That database seems to be mostly American stars, but will also information about famous people contain.
“PixSpree makes offers relevant on a non-intrusive way,” says Klaas Lameijer, the founder of PixSpree previously Symbaloo founded. He calls the concept of ‘innovative’: “The products to be visible if the consumer wants to.”
TMG will start on the Private – and the Woman-the section on the website of De Telegraaf. TMG seems to be to give practical expression to the end of last year announced strategy of the publisher. The group was then known that the webshopactiviteiten wants to expand and new e-commerce services will develop to the sale of products to promote.
Facebook seems to be in the new strategy, moreover, has an important role to play. TMG seems to be the Myspace technology, you’re going to use it as a basis to learn more about visitors to learn and give them more personalized content and offers.