Research in Motion book for the third quarter of this year to 485 million dollars in connection with the large amount of onverkoopbare PlayBook tablets, the company still has. Despite the poor sell continues RIM is active on the tablet market.
From quarterly figures, it was clear that the sale of PlayBooks significantly declined after the introduction, in september last year took place, and that there are considerable stocks were. Last week it was even clear that RIM gave away PlayBooks to enterprise users that have a BlackBerry Enterprise Server v5 purchase. Now the manufacturer is forced to almost half a billion dollars to write off because of the large remaining stocks. In the past three months knew RIM, after a fall in the price of the product, to 150,000 PlayBooks to sell.
According to RIM, the poor sales by the competitive dynamics of the tablet market and the delay of PlayBook OS 2.0. The update of the operating system, which provides important functionality like e-mail, calendar and contacts apps to the tablet, comes only in February 2012.
The company believes, say, that more advertising will help sales again in the elevator. RIM must act quickly; there is a new batch of tablets to wait, which has significantly better properties than that of the PlayBook. Maybe RIM the price further lower. Previously did HP WebOS tablet for predatory of the hand, after the decision to make the tablet completely taken out of production. RIM explains in the tablet market to remain active.