Sony is struggling with poor sales of its tvs. The group saw an increase in the number of sold PlayStation 3 consoles, but by the fall in prices resulted in this is nothing for Sony, which is not expected in the coming time, better to go do.
Is Sony with the announcement of its results for the second quarter, again to be heading in a jaarverlies, for the fourth year in a row. The company sold 5 million tv’s in the second quarter, slightly more than 4.9 million from the same quarter last year, but still not enough for a positive result. Sony has its expectation for the each produced sales of tvs declined significantly, from 22 million to 20 million.
The sale of PlayStation 3’s increased slightly; the quarterly sales data increased from 3.5 million last year to 3.7 million in the last quarter. Also the sales of the PlayStation Portable increased slightly, from 1.5 million to 1.7 million units. The verkoopstijgingen are, however, related to price reductions and gave Sony little. Sony now expects to end fiscal year 15 million PS3’s and 6 million PSP’s shipped, against 14.3 million PS3’s and 8 million PSP’s a year ago. At the end of this year and early next year is the successor of the PSP, the Vita on the market.
Sony also has the expectations for sales of pcs and blu-ray players is reduced compared to an earlier prediction in July, although these product categories, it still would outperform last year. The sale of cameras and video cameras would be lower than in 2010.
The quarterly loss was converted to 252 million euros and Sony think now a jaarverlies of converted 839 million euro to suffer, where it was first hoped to make a profit of 560 million euros. Sony blames the meager results are not only at the moderate selling, but also to the strong yen and the floods in Thailand.