Making games today is a costly affair. The Next-gen consoles, and faster processors may always nicer graphics produce, it also costs quite a bit of manpower and operation to everything there is fantastic. In addition, with more animations, better AI, better shadows, more units on the screen, and so on, scuba diving, there are also more bugs and errors. It takes more time than ever before a game through and through, tested and ‘or bug free’, something which in practice never completely succeed. And ‘more time’ simply means ‘more hours’ and that costs money. Not for nothing are more and more external companies enabled as a backup. The outsourcing of artdesign is the most normal thing in the world; a Dutch company as Streamline Studios, for example, deserves a very thick bread sandwich.
Now the cost of making games continues to rise, there must be money and a way to get more money on games to earn ‘ingame advertisement’. This is actually for years and it is done in different ways. Sometimes subtle, sometimes there are partnerships, sometimes has a game shameless product placement, and often it is a combination of the three.
Billboards of KPN or Radio 538 along the side of the virtual field in a FIFA football game, there will be no one to disturb. It takes you not from the flow of the game, because such advertising in the real world of football. But I remember well that I was in one of the Splinter Cell titles as secret agent Sam in the middle of the night along a skyscraper rappelling was, and suddenly was confronted with a huge neonreclamebord of a deodorant brand. It was so obvious that paid for this, that I was a little to had to giggle. A lot of gamers on forums fell, however, although it is almost nothing to detract from the gameplay of the game.
Fact is that developers have to be careful and inventive, to handle advertising in and around games. The last time EA here is an example to with. Instead of advertising down the throat of the gamer to push, the publisher of clever ways to complain in an acceptable manner in games to integrate. So sitting in the fresh Need for Speed: Undercover-game a new model Renault. The game revolves around racing in cars, so no one will be here to disturb. In the upcoming Sims 3 see you ingame in public places movie posters of films that, at that moment in real life in the cinemas run. And to will free Battlefield Heroes to play it you need to go to a special website to go to on a red Play button. The website will be in addition to game info, servers, tournaments, and updates, as well as advertising banners.
An example of a game that recently came out and in which the balance much too far from beaten, 007: Quantum of Solace. It is entertaining to if Daniel Craig Casino Royale and Quantum of Solace to play, but you’ll almost about the Sony product placements in the game. Also of the misplaced crate Pepsi-soft drink I got a bad taste in the mouth. Quantum of Solace is a title that is too easily taken for granted with the phenomenon of product placement. Such a way that the audience is ultimately against. When products and brands constantly by the image flashes, is a game more and more a fixture of the advertiser, instead of the entertainment product that was intended to be the gamer entertained. And that may not be the intention!