Way of life
German Know-how at London Fashion Week
Little one hears of the great German names in the British fashion world. This mix of German talent at the London Fashion Week 2016 nod with, however, rather behind the Kullissen where it particularly counts.
That fashion in London a very large business, not only during the annual London Fashion Week. The year-over loading showcase with the latest Designs and ideas on Luxusmeilen how to Bond Street to go shopping.
Like a lot of manual work in the flashy Outfits is, you get to the fashion shows with hardly. There it comes to glitz and Glamour and Shows, the the press to rave about and the public to Buy.
And another day of fashion madness begins at #LFW. Hope I’m dressed for the part myself. @dw_culture pic.twitter.com/CkQo6apnRq
— Sertan Sanderson (@SertanSanderson) 21. February 2016
Working behind the Scenes in London also many skilled German workers, whose skill and thorough training in the workshops is highly appreciated. Over several weeks Pottering about German fashion designer of textiles, until everything is ready for the catwalk.
Murat Kuscu mixes have been around for over eight years in the London fashion scene with. After a master’s degree in Fashion Design at London’s Royal College of Art, was a native of Bremen prompt a Job offer and stayed in England.
The calm before the storm: in the morning the pressure is still manageable, but as of noon, cavort the press and fashion experts at London Fashion Week
“Actually, I wanted to Berlin come back, and maybe my own Label, but it is nothing to become. I am in London stuck,” reports Kuscu. The 38-year-old Modeexperte assumes that the differences between the German and the British skilled workers are already in training to show.
“The Germans are in London as a very ‘technical’. I have been in Germany, for example, more cut in the study learned as someone who is in London for fashion studies.” In this area, might be the most German in London a foothold in the profession create, says Kuscu. “We have here in many craft areas just the sought-after knowledge, for example, as Schnittmacher.”
Opportunities for Quereinstiger
Anne Wanders has similar experiences in the area of incision is made. Wanders works as Kuscu also as a freelance in the British fashion industry. Both are skilled workers trained in Germany in great demand, since they have the relevant experience to bring.
Murat Kuscu power in London career, because the German trade is in the British capital very much in demand
“A German with German training in the studios liked to have seen, in areas such as tailoring or Studio Management.” Of course, you could also be in one of the old-established studios in London high-rise works, such as Alexander McQueen have made, consents Wanders, “but a standardized vocational training with curriculum and collective agreement like in Germany, where above all the craft is emphasized that there is here in England.” Therefore, the case of many foreigners, the cross in London Modeateliers easier.
“You can get into London better than newcomers to say, even if you have no evidence for the exact specialization. For freelancers, there are many agencies to help you get started, says Anne Wanders. So something there would be in Germany hardly. “In Germany seem to be the way clear, if you high want. It is committed in the long term, but also in the development of their own support. It also has more rights in Germany, for example better protection against dismissal and Maternity protection.”
German craft on the London catwalks
In the Showrooms are, above all, young talent in your Work
Before London Fashion Week are the Schnittmacher up to 15 hours a day in the Studio working to get the clothes put the finishing touches to. It is not rare even at the last Moment once again, everything from Designer overturned and changed. There is then the reliability and the good craftsmanship “made in Germany” the more so.
“Actually, the Schnittmacher to the most important people in the whole Design process, because you need to understand exactly what the designers want and can implement,“ says Murat Kuscu. The fashion designer, the a lot in the past for designers such as Peter Pilotto and Mary Katrantzou has worked, enjoys the advantages of his career as a freelancer. But at some point he would like also to Berlin again to return. “I miss Germany, but career-wise, I think at the Moment, not that I have the same there can do what I’m doing here,” says Kuscu.
Berlin’s fashion world in comparison to London
The differences between the British capital and Berlin, despite the growing popularity of the Berlin Fashion Week is still great. Compared to London Fashion Week, Berlin is manageable and almost looks like a niche product. “What luxury and designer fashion is concerned, it will be difficult, the press and buyers even after Berlin to lure. The have with London, Paris, New York and Milan already have enough to do,” says Anne Wanders.
During the London Fashion Week even the sidewalk to the catwalk
In London, many large companies are based there. There are from suppliers to high street stores over the Maßatelier up to international luxury fashion everything in one place. And the attitude is different, says Murat Kuscu. “These are two very different Lifestyles. Berlin is actually the opposite of London”, Kuscu. London – unlike Berlin – very much on the commercialism related.
“The Germans are just not as consumption focused. Since then missing, perhaps, for the German fashion customers. The who have money, buy better a Chanel costume, as something new to discover from a new, young Modelabe,” says Murat Kuscu.
Anne Wanders, thinks that it is actually in Germany, enough designers out there, with the Londoners to keep up. “Despite the international very good reputation sounds, the term ‘craft’, ironically, in Germany still so dusty, while in London the whole as a cultural heritage, understood, and fresh markets. Maybe you could be in Berlin, Yes some of it copy and so German Talent, better promote.”